Multiple dates

Strategies for Effective Search Engine Ads

Ready to level up your online marketing game? Join us for a deep dive into crafting killer search engine ads that convert like crazy!

By Training Station

Location

Online

Refund Policy

Refunds up to 7 days before event

About this event

Master Google Ads, keywords, and KPIs with this strategic SEA course for modern digital marketers.

Overview:
In a world where clicks speak louder than words, this course offers a structured dive into the mechanics of search engine advertising. From understanding the basics of Google Ads to grasping the subtleties of keyword research, it covers the building blocks of advertising that gets seen, clicked, and acted upon.

Whether you're looking to brush up on keyword match types or decipher campaign analytics, this course has your digital strategy needs mapped out. It's tailored for professionals who prefer facts over fluff and value marketing content that delivers results rather than fanfare. SEO-focused, with a touch of wit—just the way advertising should be.

Learning Outcomes:

Understand core concepts of search engine advertising and Google Ads.
Identify and differentiate ad types and Google Ad formats.
Plan campaigns with ad groups and structured keyword strategies.
Use research tools to analyse and select effective keywords.
Interpret KPIs to assess campaign performance and improve results.
Explore optimisation tools including editors and analytics platforms.

Course Curriculum:

Module 1: Introduction to SEA
Module 2: Google Ads – Basics of Google Ads
Module 3: The Anatomy of a Search Internet Ad
Module 4: Overview – Types of Ads
Module 5: Google Ads – Networks and Ad Formats
Module 6: Google Ads – Preparation, Campaigns, Ad Groups and More
Module 7: Editor, Optimisation, Analytics, and Others
Module 8: Keywords and Keyword Research Tools
Module 9: Set Your Keyword Match Types
Module 10: Key Performance Indicators (KPIs)

Who is this Course For:

Digital marketers looking to sharpen their ad campaign strategies.
SEO professionals keen to expand into paid advertising.
Freelancers managing clients’ Google Ads and PPC projects.
Entrepreneurs promoting products and services through search ads.
E-commerce owners aiming to improve ad spend efficiency.
Marketing students curious about keyword-based advertising.
Content strategists working closely with paid media teams.
Data-driven analysts monitoring ad metrics and KPIs.

Career Path:

Search Engine Marketing Specialist – £30,000 to £45,000 per year
PPC Campaign Manager – £35,000 to £50,000 per year
Digital Marketing Executive – £28,000 to £42,000 per year
SEO/SEM Analyst – £30,000 to £48,000 per year
Google Ads Strategist – £32,000 to £55,000 per year
Marketing Performance Analyst – £35,000 to £52,000 per year

Frequently asked questions

What is the strategy of SEM?

Search Engine Marketing (SEM) uses paid advertising strategies—like Google Ads—to increase a website's visibility in search engine results.

Which strategy is used for search engine optimization?

Key SEO strategies include keyword research, content optimisation, technical SEO, quality backlink building, and improving site speed and mobile usability.

What is the best strategy for Google Ads?

A strong Google Ads strategy involves targeted keywords, compelling ad copy, audience segmentation, A/B testing, and conversion tracking.

Which are the best SEO strategies?

Targeting long-tail keywords Creating high-quality, relevant content Optimising for mobile and page speed Earning authoritative backlinks Structuring pages with proper metadata and internal linking

Organized by

Training Station

Training Station is a dynamic online learning platform dedicated to providing an immersive and personalized educational experience. We offer lifetime access to engaging video lessons, tailored learning paths, and gamification features to keep you motivated and on track toward achieving your goals. Our team of skilled instructors, industry experts with years of hands-on experience, delivers high-quality lessons that blend theory with practical insights.

Explore our comprehensive resource library, filled with eBooks, articles, and research papers, to deepen your understanding and expand your knowledge. Powered by state-of-the-art infrastructure, our platform offers the latest technology to ensure a smooth and interactive learning journey.

To recognize your hard work and commitment, every completed course is rewarded with a PDF certificate, showcasing your achievement. At Training Station, we believe in making education not only effective but also rewarding and enjoyable.

From £8.00