Strategy Skills Accelerator Workshop

Workshop overview

At this interactive workshop, you’ll break away from tactical routines and learn how to have the business-level, growth-focused conversations that drive real change. Instead of talking channels and tactics, you’ll discover how to unlock better conversations about the drivers of growth - from business growth, return on investment, budget allocation, long-term goals and KPIs.

This is the language that business leaders and clients value most.

What you’ll learn

This workshop focuses on the foundational marketing concept of competitive advantage and how to deeply understand and leverage what sets your organisation or your client apart.

• Understand competitive context: Discover why it’s essential for agencies and marketers to know how to analyse and use the concept of competitive landscape and how this knowledge unlocks winning strategies.
• Business capability assessment: Assess your business or client’s strengths, weaknesses and unique capabilities, then compare these with competitors to spot where your edge lies in the market.
• Articulate strategic value: Gain the confidence to communicate insights and recommendations to stakeholders with authority, showing that you offer not just execution but informed, strategic thinking.
• Build credibility & trust: Position yourself as a valuable partner in growth by contextualising advice within the client, business and market realities, strengthening relationships based on expertise and trust.

Why Attend?

• Hands-on, practical learning: Apply what you learn immediately through practical frameworks and real-world scenarios.
• Step change in conversations: Move from tactical meetings to strategic dialogues that position you as a trusted advisor not just a service provider.
• Lay the groundwork for growth: Build the capabilities to drive longer-term planning, secure bigger budgets and deliver measurable impact.

Who Should Attend?

Anyone who wants to better understand strategic marketing and to better communicate with senior stakeholders and specifically:

• Agency teams (from account managers up to founders/owners)
• In-house marketers seeking to make a greater strategic impact
• Anyone eager to move beyond tactical delivery and into real business partnership

Join us at Leeds Digital Festival and unlock the skills to stand out, support your clients or business at a higher level and accelerate your journey to becoming a true strategic leader in marketing.