As part of our Stronger Voices programme, Media Trust has teamed up with adam&eveddb, the world leading creative communications agency behind the John Lewis & Partners Christmas campaigns. With support from the agency’s expert team, Media Trust will deliver an afternoon of tips and advice on how charities can create engaging and compelling Christmas campaigns.

All I want for Christmas is … ideas and insider tricks to create an inspiring Christmas campaign on a shoestring for my organisation. Sound familiar? Of course. During the Christmas period charities across the country hope to appeal to the nation’s Christmas spirit to vamp up their support and fundraising efforts.

Just look at the success of Save The Children’s Christmas Jumper Day annual campaign, tapping into the nation’s festive high spirit but also providing a hard hitting emotive message.

Learn from industry experts

In this masterclass, you will receive practical tips and advice on how charities can create engaging Christmas campaigns. This is a unique opportunity to hear the latest insider learnings from adam&eveddb’s award-winning work with some of the world’s leading brands.

The masterclass will begin by an expert from adam&eveddb guiding you through different methods and tools to effectively hone and portray your organisation’s key campaign messaging. This will be followed by a creative session that will help you uncover different ways charities can curate and create effective Christmas campaigns with a clear call to action whatever their organisation’s cause.

After the opening two sessions, creative communications experts from adam&eveddb will be on hand to give you 1-2-1 advice and ideas on your organisation’s Christmas campaign, messaging, activity and content curation.

You’ll leave this day with a host of ideas to fuel the creation of an effective and compelling Christmas campaign for your organisation.

*** This masterclass is specifically for equality organisations. Please check your eligibility below. *** 

This masterclass will help you to:

- Curate content for effective Christmas campaign creation

- Tailor the messaging of your organisation’s Christmas campaign for maximum impact

- Gain bespoke advice on resourceful campaign creation and that audience longevity and growth

Agenda

14:00 – 14:10 Arrivals and refreshments
14:10 – 14:15 Intro to Media Trust & Stronger Voices
14:15  – 15:45 adam&eveddb Messaging & Creative Content Session presentations

15:45 – 17:00 – 1:1 surgery sessions and networking opportunity

Attendance Eligibility

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

age
disability

gender reassignment
marriage and civil partnership
pregnancy and maternity
race
religion or belief

sex
sexual orientation

Level

Improver - this masterclass is a good development opportunity for charity professionals who have prior knowledge of social media and are now looking for innovative ways to stand out from the crowd. 

Please note that places will be served on a first come first served basis.  

Find out more

To find out more, please contact Project & Development Manager Aimee Dorsett Browne on aimeedb@mediatrust.org or call 020 78715674. 

Stronger Voices - Christmas Campaign Masterclass with adam&eveddb - Wednesday 18 September