As part of our Stronger Voices programme, Media Trust has teamed up with PR and marketing consultancy firm Edelmann for this free masterclass to share their expertise on best communications practice in times of crisis and attack.

From social campaigns such as #metoo to the sexual misconduct scandal surrounding Oxfam, no organisation – however big or small – is immune to having their reputation undone in a matter of hours or days.

It has never been more important for organisations operating in the charity sector to ensure they are aware of the potential reputational risks they face and, more importantly, be ready to handle them.

Edelman’s team of Issues & Crisis specialists works to identify, plan for and manage reputational issues for some of the world’s biggest global brands, businesses and other organisations.

This master class will be an opportunity to learn and discuss first-hand about the following areas:

Modern issues and crisis management
Learnings from other brands and organisations who have faced major reputational issues
Litigation communications
Preparing your organisation to manage potential or emerging issues
What to do when the phone rings

Following the session, members of the Edelman Issues & Crisis team will be available for one-to-one conversations to offer tailored advice to charity attendees.

Attendance Eligibility

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

disability
gender reassignment
marriage and civil partnership
pregnancy and maternity
race

religion or belief
sex
sexual orientation

Level

Improver - this masterclass is a good development opportunity for charity professionals who have prior knowledge of charity marketing and communications.

Please note that places will be served on a first come first served basis.  

Find out more

To find out more, please contact Project & Development Manager Aimee Dorsett Browne on aimeedb@mediatrust.org or call 020 78715674. 

Stronger Voices - Crisis Comms Masterclass with Edelman - Tuesday 24 September