*** This masterclass is specificially for equality organisations. Please check your eligibility below. ***

As part of our Stronger Voices programme, Media Trust has teamed up with creative advertising agency AMV BDDO to deliver this Culture Watch Masterclass.

Join us as AMV BDDO Cultural Strategist Lore Oxford shares her professional learnings from the past six months of consumer behavior and stay on trend to find out what's happening in 2019 and, more specifically, what the younger generation will expect from charities in 2019.

This master class will be an opportunity to learn and discuss first-hand about the following areas:

Understanding your audience
Behaviourial insight into how the younger generation think, feel and behave towards the third sector
Successfully tailoring your communications strategy for a younger audience
Communications trends for 2018 and 2019

This is the third of eight masterclasses that are being delivered as part of the Stronger Voices programme

Agenda:

10.45 - 11.00 - Arrival, registration and refreshments

11.00 - 11.15 - Welcome & introduction by Media Trust & AMV BDDO

11.15-12.15 - Culture Watch lecture/presentation led by Lore Oxford

12.15-13.00 Surgery sessions with AMV BBDO staff

13:00 - Close and departure

Attendance Eligibility:

To attend this Masterclass, your organisation must aim to tackle discrimination in one or more of the following areas, as detailed in the Equality Act (2010).

age
disability
gender reassignment
marriage and civil partnership
pregnancy and maternity
race
religion or belief
sex
sexual orientation

Stronger Voices Masterclass, Culture Watch Masterclass with AMV BBDO