Free

STV Growth Academy Edinburgh

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Location

EH2 1AF

RBS Accelerator

24/25 Saint Andrew Square

Edinburgh

EH2 1AF

United Kingdom

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Event description
Following four successful masterclasses across Scotland in 2019, the first FREE Growth Academy event of 2020 is kicking off in Edinburgh.

About this Event

The theme of this Academy is Building your brand through effective engagement. Our speakers will share implementable tools, insights and experiences on how maximising your brand impact can drive successful growth for your business.

We are excited to welcome speakers including:

Business Model Canvas – finding the sweet spot for your business model | Melinda O'Reilly | Entrepreneur Acceleration Manager, RBS

RBS and STV share a commitment to providing Scottish businesses opportunities to grow and thrive. In this workshop, Melinda will take you through the building blocks for your business and grasp what channels will be effective for your engagement strategy. You will also be given the opportunity to complete a business model canvas of your own.

Building your brand personality | Pam Richardson | Sales Director, STV

A brand is your company’s personality, in this session Pam will share insights on maximising your brand impact, tone and feel. Learn top tips on strengthening your brand and crucially how this will help drive your business forward, giving you the tools to stand out from the crowd.

Effectively engaging your audience | Megan Reid & Jamie Shuttleworth | Social and Online Team, STV

This dynamic duo will teach you how grab the attention of your audience and target them through innovative communication methods. Utilising social media and online channels can help your business create a memorable and lasting impression. Megan and Jamie will share methods you can implement to successfully harness these social tools in your business.

Your chance to ask the experts

The Academy will conclude with a panel Q&A where speakers will be joined by a STV Growth Fund member who will share their own brand experience.

Event Schedule is as follows:

09.00 – Arrival buffet, breakfast, and networking.

09.30 – STV Welcome and introduction to the STV Growth Academy.

09.45 – Speaker sessions begin.

10.45 – Tea and coffee break.

11.00 – Speaker sessions resume.

11.30 – Panel Q&A.

12.00 – Networking lunch.

We look forward to welcoming you to the STV Growth Academy in Edinburgh.

At STV we have been working with brands and making them famous for over 60 years. We have an experienced and knowledgeable team who work with businesses right across Scotland to maximise marketing impact, drive sales and ensure effective communications.

The free masterclasses in the STV Growth Academy are designed to enable businesses to access these skills directly as well as connecting with insights from experts in our network from the Scottish business and entrepreneurial communities.

We take enormous pride in our role in the business community. We are committed to growing the Scottish economy.

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Date and Time

Location

EH2 1AF

RBS Accelerator

24/25 Saint Andrew Square

Edinburgh

EH2 1AF

United Kingdom

View Map

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