San Francisco, California
London, United Kingdom
Interiors magazines are full of beautifully styled interiors oozing with ambience, but what are the skills that an interior designer will require, in order to take a real-life home and turn it into a beautifully styled interior?
This workshop will illuminate the trade secrets and practicalities of styling for shoots, with careful scrutiny of successful projects and a host of insider tips.
WHAT TO EXPECT
The session will be divided into three parts:
* the value of investing in beautifully styled, professional shots, both for a designer’s own website, as well as for potential editorial use.
* the crucial working relationship between stylist/designer and photographer, and tips on commissioning and what to expect from a photographer
* the practicalities of a typical day’s shoot, from what the ‘client’ should expect to the number of shots on the day
* how to ‘Think like a Stylist’, examining magazine example to see what works and what doesn’t, and most importantly, why?
* learning to create great ambience in a room and the value of the ‘right’ lighting
* a close look at camera angles; how to create the perfect combination of shots to show off the interior to its best advantage
* a look at ‘Perfect Accessorizing’, including what to take away from a room, and failsafe examples of room-specific essential props to add, plus examples of props tailored to ‘city' and ‘country' interiors
* the low-down on Do’s and Don’ts of flowers, and the best flowers and foliage, plus vases to use
* styling tips for specifics, from bookshelves to empty spaces
* what crucial ingredients are interiors magazines looking for when considering potential projects for publication?
* how to approach a magazine with a potential project, including tips on how to do successful ‘recce’ shots and an email pitch
* how to choose which magazines to approach, with examples of ‘success’ stories, plus the average timeline from pitch to publication
WHAT YOU WILL LEAVE WITH
* A practical knowledge of working with a photographer, with tips for getting the best out of a day’s interiors shoot
* A newly developed ‘stylist’s eye’, including how to play up the assets of a room, how to inject essential ambience, and great practical tips on styling, from must-have props to the best flowers and vases
* A clear understanding of what magazines are looking for when picking interiors for publication, and a how-to guide on approaching publications with a new project
WHO SHOULD ATTEND
Professional Interior Designers
ABOUT THE SPEAKER
Judith Wilson is a London-based interiors journalist, author and lecturer. Her work has appeared in numerous national magazines and she is a Contributing Editor for House & Garden. She is the author of 14 books on interior design: her latest is Think Home (Ryland Peters & Small). Her books have been published widely in the Europe and the US.
Prices advertised are not inclusive of VAT.
*BIID member traveller rate:
To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the BIID office (EC2A 4PE). If this includes you, please book using the rates above. We will then contact you to verify your postcode.
To see if your office is located more than 60 miles please click here.
When booking please provide the name of the person who will be attending the event - we will use this for their delegate badge and materials.
All BIID events are subject to standard terms and conditions which can be read in full here or viewed below.
If you have any queries please email us at firstname.lastname@example.org or call 020 7628 0255.
Terms and Conditions:
- If you wish to cancel your booking, please send a refund request via EventBrite. A full refund will be issued if your refund request is received 10 working days before the date of the event.
- The full delegate fee will be forfeited for non-attendance (for any reason) without prior notice or cancellation of your booking 10 working days before the date of the event.
- A replacement delegate nominated and confirmed by you is permitted, but must be confirmed in writing to info@BIID.org.uk prior to the event.
- The BIID reserves the right to make changes to the programme.
- The BIID reserves the right to cancel the event if unavoidable circumstances arise.
- This event may be photographed and videoed. Attendance constitutes consent for these images/videos to be used, by the BIID and its partners, for promotional purposes.
- In compliance with the Data Protection Act, we must point out that the information on this form will be kept on a database.
- These terms and conditions shall be governed by and construed under the laws of England and Wales and you submit to the exclusive jurisdiction of the Courts of England and Wales.
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British Institute of Interior Design
The British Institute of Interior Design (BIID) is the pre-eminent professional organisation for interior designers in the UK. Our growing membership represents both the commercial and residential sectors, in the UK and abroad.
The British Institute of Interior Design is committed to encouraging and supporting creativity and competence in the field of interior design through facilitating best practice, practical professional support, development opportunities and education.
In addition to rigorous entry requirements which assess training, experience and professionalism, we require our members to continue their professional development throughout their career to ensure their continued expertise in design process, practice and regulatory matters.
The British Institute of Interior Design is the only professional organisation for interior designers which has been granted the prestigious and rare accolade of Institute status by the Minister of State as the pre-eminent body in its field.
The organisation was founded in 1965 as the Interior Decorators and Designers Association (IDDA). In 2001, the IDDA was amalgamated with the globally recognised International Interior Design Association UK Chapter (IIDA), to form the British Interior Design Association (BIDA). The Secretary of State recognised the BIDA as the pre-eminent body in the field in 2009 and granted Institute status so it became the British Institute of Interior Design.
The British Institute of Interior Design is a member of the Construction Industry Council (CIC), the All Parliamentary Design and Innovation Group (APDIG), the International Federation of Interior Architects/Designers (IFI), the UK Green Building Council (UKGBC) and the Creative Industries Federation.