Stylus at Brunel Design Futures 2018

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Eastern Gateway Building Auditorium

Brunel University London

Kingston Lane

Uxbridge

UB8 3PH

United Kingdom

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Understand how consumers think and you’ll be able to identify which products they need and precisely how to engage with them.

Brunel University London is delighted to announce that the first Design Futures afternoon of 2018 will be hosted by Stylus, a leading global innovation and advisory firm.

Join Stylus at Brunel for an afternoon of consumer and market insights that will allow you to create future-facing, sustainable product, brand, retail, marketing and design ideas.

Covering a cross-industry spectrum of insights, experts discuss shifting consumer mindsets and behaviours, provide inspiration to guide commercial product development, and highlight exactly how they look for the next big thing.

Keynote Presentations:

Work/Life Revolution - Joanne Murphy, Strategic Account Director

Over the next 20 years, a transformation in the way we work will create whole new categories of consumer needs for brands to cater to – based on the desire for flexibility, the pursuit of wellbeing, and the quest for self-improvement. Get a head start on radical new opportunities with our latest Macro Trend, The Work/Life Revolution.

Invisible Marketing - Christian Ward, Head of Media and Marketing

Over the next 12 months we’ll see an explosion of innovation in the marketing sector as nascent AI, virtual voice assistant and context-aware tech begin to mature. The world this innovation is creating is one where advertising and branding are increasingly invisible. Far from resisting this, brands should want to disappear: the more seamlessly you're integrating into consumers' everyday lives, the more effective you'll be at targeting their needs and anticipating their intentions. The result? You become as indispensable to them as Google Maps or Snapchat.

How to Spot a Trend - Dewi Pinatih, Senior Editor – Product Design

Stylus’ senior editor of Product Design, Dewi Pinatih, reveals her prized trend-spotting methodologies and discusses how trends research could change your business. Expect valuable insight into which signals to track, the difference between macro and micro patterns, how to measure the resonance of a trend, and the new technologies changing how we rate popularity.


About the speakers:

Joanne Murphy

Strategic Account Director

With ten years in trend adoption and a further 10 years in the design and marketing space, Jo has a wealth of experience in the creation and execution of brand strategy – from global product launches for Activision Blizzard, Unilever and Universal, to retail marketing solutions for Apple, Universal and Nintendo. In her role as strategic account director at Stylus Media Group, Joanne delivers research and analysis to key stakeholders via impactful visual and narrative presentations to engage the senses and inspire action.


Christian Ward

Head of Media & Marketing

Christian is head of Media & Marketing, overseeing Stylus research, reporting and forum presentations on trends in marketing, advertising, culture and media. Christian spent many years as a music journalist for the NME, before transitioning into PR, where he promoted a host of European start-ups including SoundCloud and Last.fm. Before joining Stylus, he worked as a digital communications strategist at the BBC, publicising iPlayer innovation and the BBC's digital coverage of the 2012 Olympics.


Dewi Pinatih

Senior Editor – Product Design

Dewi oversees Stylus' Product Design content, covering everything from motor shows to furniture fairs. She gets excited about innovative design that makes the world a better place. Dewi has worked across the design industry for more than 10 years, holding positions at leading cultural institutions in the Netherlands, and editorial roles at Bright Magazine and the Dutch Press Centre for Interior Design. She gained studio experience at OK-RM in London, where she managed projects for the Met, the Guggenheim Museum and Kenzo, among others.



Date and Time

Location

Eastern Gateway Building Auditorium

Brunel University London

Kingston Lane

Uxbridge

UB8 3PH

United Kingdom

View Map

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