This session will introduce core approaches to define the purpose of advocacy work and plan to carry it out.
Online
Highlights
Trainer: Sarah Wickham, Freelance archives consultant
Sarah Wickham MA MSc FARA is a highly experienced senior professional archivist and information manager with extensive experience across the UK archive sector. She is an accredited coach and regular trainer and facilitator. Sarah brings her experience of developing strategy and advocacy for services into an accessible and interactive session for those looking to develop their advocacy skills.
What will be covered?
· Defining advocacy and your objectives (first part of the session)
· Building your advocacy strategy – stakeholders, messages(there will be a break during this part of the session)
· Planning your advocacy work (final part of the session)
You will be invited to identify an opportunity for advocacy within your own context and work on developing a message and approach during the session.
The session is suitable for people who wish to learn core concepts and tools or take practical steps towards advocating for their service. The course will be suitable for anyone in the cultural and heritage sectors.
Who should attend?
· Museum and Archive professionals responsible for managing services
· Staff and volunteers with responsibility for service development and advocacy
Museum and Archive staff working in a local authority service, or one supported by the local authority will be given priority booking for this course.
By the end of this course, you will:
· Understand what advocacy is
· Develop skills to define objectives for advocacy
· Develop skills to use effective stakeholder analysis
· Understand how to devise an effective message
· Understand the basics of planning an advocacy campaign
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