Cities are defined by their images and activities; industrial, financial, historical. Sunderland carries with it the legacy of an industrial past. The reality is now not one of coal, ships and glass but of automotive, technological and cultural regeneration. However changing the views of potential visitors and investors remains a challenge. What should the external face of Sunderland be and how should this be communicated? What messages do businesses wish to convey and how can they contribute?

Join an engaging discussion on the topic of city branding and cultural renewal in Sunderland with a panel of key local and industry figures:

Irene Lucas CBE - Chief Executive Sunderland City Council
Michael Lavery - CEO Brand & Reputation
Graeme Thompson - Pro Vice Chancellor University of Sunderland
Professor Lawrence Bellamy - Academic Dean Faculty of Business, Law and Tourism University of Sunderland

Tickets are free, but places are limited. Please register your attendance.

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