This event is part of BIPC Devon's Women in Business Course.
We know that a picture tells a thousand words, and we also know that when people book a trip away or a day out, the first place they look is online, so get your place snapped up then let's look at creating some top photographs and videos with your smartphone! You might not know where to start with creating videos or maybe going live on your Facebook page; we will guide you through this process so you come away feeling confident in developing your visual marketing strategy.
Firstly, Becky will teach you how to create a collection of photographs to use on a day to day basis in your digital marketing activity. She will help you to:
- Visually stand out online.
- Create your photography narrative.
- Discuss planning your photography
- Set up techniques, styling, locations and lighting
- Take a better photograph using just your smart phone.
We will then look at creating video using your smartphone, editing it and broadcasting your video online. Becky will take you step by step through an interactive workshop, and by the end of it, you will have a piece of video ready to use on YouTube.
We will explore social media platforms that work well for video and photography, we will discuss the use of SEO, keywords and sizing which will amplify your overall marketing offer.
About Becky Craven - The Smartphone Photography Coach
Hi, I am Becky Craven! I have been running my photography business since 2006, and work as a commercial photographer. Before becoming a photographer full time, I worked with advertising and marketing agencies.
I have a clear grounding in digital marketing activities, branding and the importance of photos for promotion. I have an MA in Photography from the University of Falmouth, I qualified from the Chartered Institute of Marketing with an honours certificate along with a level 3 Coaching and Mentoring Certificate.
I love photography and want to help as many as possible to become the best photographer they can be. I avoid using all technical jargon, so that you come away feeling inspired, motivated and keen to create your own photographs for your business.
Kit you Need to Bring
You will need to bring your own smartphone and charger to complete this workshop.
