Recovery, Resilience & Adaptability

Hosted by the EXPERIENCE project in partnership with Cornwall 365.

This morning session is tailored for businesses operating in Penzance and surrounding areas. Hear from experts on: sustainable cultural tourism and the opportunities it presents; recovery and resilience in post-covid Cornwall; and what is experience tourism.

The Cornwall Council EXPERIENCE Team will provide an overview to the project and how it aims to extend the visitor season, with information on how your business can get involved.

As we re-build post pandemic we are taking this opportunity to explore Penzance’s visitor economy in a sustainable, cultural and experiential lead approach.

Outline programme:

• Dr Fiona Wotton, Creative Kernow – The Sustainable Creative Destination

• Rosa Pedley, EXPERIENCE - Introduction to the EXPERIENCE Marazion and Penzance project

• Manda Brookman, Permanently Brilliant – Recovery & resilience in post-covid Cornwall

• Chris Brant, Unmissable England – Introduction to experience tourism

• Rosa Pedley – How businesses can get involved and benefit from EXPERIENCE

• Q&A

We are committed to making this conference as accessible as possible to all. Please highlight your needs in the booking form or contact us to discuss.

About EXPERIENCE

This training session forms part of the EXPERIENCE project – a project involving six areas of the Channel region (Cornwall, Brittany, Pas-de-Calais, Compiègne, Norfolk and Kent) to promote experiential tourism and sustainable economic growth during the quieter months between October and March.  Cornwall’s funding will support activities that encourage sustainable cultural tourism in the Penzance pilot area.

The project will be offering training to support local businesses to develop out-of-season bookable visitor experiences. With a focus on sustainable cultural tourism, the experiences will connect visitors with the distinct historical, geographical and cultural assets of the local area. The project will deliver a targeted marketing strategy to encourage bookings and visits during the October to March period.

Future training

This is the first session of a series. There will be three single repeat experience product development workshops happening in March and April hosted by Unmissable England. These sessions will explore the essential ingredients needed to develop experiences. Providing hands on advice to equip businesses to adapt or create a bookable experiences. Find out more here. Sign up to EXPERIENCE newsletter to receive future notification on dates.

About Cornwall 365

Cornwall 365 is a creative consultancy which promotes Cornwall as a year-round, sustainable cultural destination. Part of Creative Kernow, a charity that is one of Cornwall’s key creative industries organisations, and a member of CLASH.

Since 2014, it has built a network of over 1,000 businesses from the creative and tourism sectors who work together to spread the word about Cornwall’s distinctive cultural offer to visitors and residents alike. From Cornish language to contemporary art, from festivals to food, Cornwall 365 have their fingers on the pulse of the rich events scene in Cornwall and are expert cheerleaders for venues, creative producers and communities. The skills and network-building activity works in partnership with the listing and events platform Cornwall 365 What’s On, providing free and cost-effective ways to reach new audiences. Cornwall 365 are experts in marketing and promoting events and experiences in Cornwall.

Funding information

Due to run until June 2023, the project is co-funded by the European Regional Development Fund (ERDF) through the Interreg France (Channel) England Programme under the Natural and Cultural Heritage funding category. Of the €16.1m ERDF committed to the total project, €1.9m is allocated to Cornwall Council, which is investing a further €0.9m. Cornwall’s investment is focused in the Penzance area and investment will help improve the Mount’s Bay coastal path and encourage a sustainable year-round visitor economy.