Key functions of good packaging

• Shelf presence

• Conveying the brand

• Legal compliance

• Brand Values

Material choices

• Cost vs Environmental impact of production vs recyclability

• Onward Transport and packaging

Labelling

• Environment they will be subject to and how this will impact the choices

• Homogenised materials to reduce contamination

• Varnishes and embellishments

Sustainability and transparency

• Greenwashing and informed customers

• Letting customers know why you are doing what you do

• Staying on top of the latest options and improvements