SW Museum Skills Essentials: Digital fundraising strategies

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Event description
An introduction to digital fundraising strategies and improve your fundraising practice.

About this event

About the Session:

This session is an introduction to digital fundraising strategies. Through a combination of theory and discussion, we will look at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success.

Who should attend?

This workshop is aimed at those with responsibility for developing digital fundraising strategies for their organisations. It is suitable for those museums with established digital strategies already in place, who would like a refresher, or those thinking about digital fundraising strategies for the first time.

What will you learn?

This session is designed to support museums to think about their digital fundraising strategy, and is an introduction to key areas to consider. The workshop will cover:

  • How to gain an understanding of the building blocks of digital fundraising
  • Discussions on how your team can gather and learn from key insights and data
  • Consider how to implement your ideas
  • Think about ways to measure success

How does this session relate to Arts Council England’s Accreditation Standard?

2.2 Financial Sustainability

Session Leader:

Zoe Amar is widely regarded as one of the charity sector’s leading digital experts. She founded digital agency and social enterprise Zoe Amar Digital in 2013. Their clients have included Sense, Anglia Ruskin University and The School for Social Entrepreneurs.Zoe is Chair of The Charity Digital Code of Practice.

She writes for Third Sector about charities and digital issues and co-founded the Social CEOs awards. Zoe and her team produce an annual barometer of how charities across the UK are using digital, The Charity Digital Skills Report. She also co-authored The Charity Commission’s digital guidance for trustees, Making Digital Work.

Zoe has twelve years’ experience as a charity trustee. She currently sits on the board of Charity Digital Trust (formerly known as Tech Trust). She is the winner of an Inspiring Communicator award from Charitycomms. She was recently voted one of the 25 most influential charity leaders by Charity Times.

How will this session be delivered and what equipment do I need?

This session will be delivered online using Zoom a cloud based video conferencing service. The service is free to use, all you need is either a laptop, tablet/ iPad or phone. Your device will need to be able to stream video and sound. If you are using a laptop you can simply connect via your web browser. If using a tablet/ iPad or phone you will need to download the app (free to download) to connect to the session. Full instructions on how to join the session will be issued direct to the email address provided at the point of booking before the session takes place. 

How do we use the data you supply us?

* For full details on how the information supplied to us as part of the booking process is used please see our Privacy Policy here: By booking on you agree to have your data stored and used by us in accordance with this policy.

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Organiser South West Museum Development

Organiser of SW Museum Skills Essentials: Digital fundraising strategies

South West Museum Development is a team of industry professionals who provide strategic support for museums in the South West. With a central focus on museums working towards Accreditation, in partnership with Arts Council England.

We use Arts Council England’s five strategic goals to drive development and deliver sustainability, resilience and innovation in England’s regional museums so that they can maximise their benefit to audiences and communities.


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