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It's been a long time coming in London, but Swedish Beers is back. We're back at our favourite London Joint, The Nordic Bar, where Swedish Beers began some 16 years ago. Doors will open at 18.30 and we'll keep going until the bar closes.
If you haven't been before, expect a friendly crowd, lots of chat about mobile, life, the universe and why Swedish Beers is called Swedish Beers. There will also be a ping pong contest with a robot, no less, and, of course, refreshments (soft drinks, wine and beer) courtesy of our lovely sponsors.
There will be people from all walks of mobile life there on the night - be that app developers, advertising, media, mobile marketing, handset manufacturers, payment providers, big data, brands, agencies, analysts, journalists, start-ups, veterans, noobs and much more.
This edition of Swedish Beers is a little bit special as the mobile industry recently lost one of its original evangelists and a dear friend of mine and many of you, Carlo Longino to lymphoma.
Despite Carlo living in the US, he was a great fan of Swedish Beers and came to the London and Barcelona editions many times over the years. In fact, he was at the very first Swedish Beers in Barcelona - it's where we met in person for the first time having got to know each other via our blogs (he wrote The Feature for Nokia and Mobhappy with Russell Buckley) and email.
Sadly, Carlo died in October at the age of 39. In his last few weeks, he was kept alive by blood platelets that had been donated. He was passionate about encouraging people to donate blood and especially blood platelets. To that end, we will also be raising money for Bloodwise and more important than the money, encouraging you all to go and give blood and blood platelets.
For those of us who knew him, let's also take the opportunity to remember Carlo, whether that's the work he did in the mobile industry whilst at WIP to help start-ups globally, or it's his love of beer, cats, bbq, and British Indie music of the 80s and 90s or its his wry humour and generous spirt and the good times spent with him. And if you didn't know him, come along anyway to chew the mobile fat and continue the Swedish Beers legacy in his name.
Drinks are courtesy of Inspiring Interns and Kindred Capital. More sponsors tbc. If you'd like to be one of them, please get in touch. There is food available to buy on the night if you haven't had time to grab a bite to eat before you come.
Date: Wednesday 21 November 2017
Time: 6.30pm until closing
Place: The Nordic Bar, Newman Street, London W1 (nearest tube Tottenham Court Road, Oxford Circus or Goodge Street)
Spread the word and look forward to seeing you all soon.
Founded by mobile media industry veteran, Helen Keegan, Heroes of Mobile is about knowledge and networking events and other initiatives to help people get their heads round what to do when it comes to mobile.
Next event is in London on Wednesday 21 March 2018.
We'll be back in Barcelona on Sunday 24 February to Thursday 28 February 2019. Get in touch if you'd like me to host and run your event or if you'd like to sponsor Swedish Beers in your city.
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