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Swedish Beers - the Barcelona edition, 2014

Heroes of Mobile

Wednesday, 26 February 2014 at 19:00 - Thursday, 27 February 2014 at 02:00 (CET)

Swedish Beers - the Barcelona edition, 2014

Ticket Information

Ticket Type Sales End Price Fee Quantity
Free ticket. Does not guarantee entry. Ended Free €0.00
Start-Up Sponsor - a last-minute opportunity
Buy a batch of beer tokens in advance, get your logo, URL and company information on the Swedish Beers website and make a lot of people happy because we have more beer! Please contact Helen Keegan for more info or to pay via a different method.
Ended €675.00 €0.00

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Event Details

Please note, RSVP'ing here or on Facebook DOES NOT GUARANTEE YOU ENTRY! It just means you'll have all the info handily sent to your facebook calendar and/or email inbox and you'll get a reminder automatically nearer the time. All are welcome to attend if you have an interest in the mobile industry and enjoy a good chat.

Oh my goodness, doesn't time fly? Here we are again in February which means only one thing - it's time for Swedish Beers! It’s all systems go for Mobile World Congress and Heroes of the Mobile Fringe. And as part of that, your favourite networking party is back to bring you more beer and more chat.

We do have some lovely sponsors lined up for you but there's room for one or two more if you fancy getting involved. Get in touch with Helen to discuss. More will be announced over the coming days and weeks.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please. The Swedish Beers crew will be on hand to welcome you as well as the friendliest bar staff in town.

No need to RSVP unless you want to. There's no guest list, no tickets and there's no guaranteed entry. Just come and go as you please.

It is likely to get a bit busy at times. But don't worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it's very busy, there's no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it's a bit less frantic.

There is a small cloakroom area at the bar, but it's not secure so leave the laptops in your hotel room or apartment where they will be safe and won't get in anyone's way.

The venue is our favourite haunt with the friendliest bar staff in town, Dos Trece -
We'll be open from 7pm through until the early hours.

So let me introduce our sponsors....

Lead sponsor: Open Mobile Media
I’m  delighted to welcome Open Mobile Media as the festival’s lead sponsor this year. It’s their first time in Barcelona and they’re very excited to be joining the fun. They connect the most influential and the most innovative companies and individuals in the converging mobile, internet, media, advertising, electronics and commerce markets. They deliver news, insights and C-level events to help executives and businesses who are part of the mobile ecosystem succeed and expand. 
They’re a seriously friendly bunch and the whole team are heading to Barcelona to scope out interesting people for their upcoming events in London and San Francisco as well as getting the lowdown on what’s happening in the industry from the people who matter – i.e. You! You’ll be able to mix and mingle with them at the party. It’s well worth looking them up there as they’re the ones with the most beer tokens!

 Sponsors and Supporters

aql is sponsoring us once again. Adam and his team will be on hand to chew the fat with you and generally make sure you have a lovely time. If you want to talk tech, then aql can do that, whether that’s hosting mobile apps, telecoms protocols, wifi rollouts, SMS routing and much more besides. And they will have a whole bunch of beer tokens to share.


You may remember Adeven from last year’s Swedish Beers party and the one we held in Berlin. Well, they’ve rebranded as Adjust. They’ll tell you much more about it as well at Swedish Beers. Wanna talk analytics? is the way to go. Mobile app tracking and analytics company adeven is rebranding to take on the identity of its driver product, adjust which is the leading business intelligence platform for mobile apps. As an official Facebook mobile measurement partner that is also integrated with over 120 other networks worldwide adjust ensures that marketers and publishers know exactly how their app is performing, absolutely anywhere that they choose to market it. Their BI platform displays insightful and actionable metrics on a streamlined dashboard offering key insights into in-app behavior to reveal any campaigns most promising marketing sources.
Apadmi are the award-winning experts in mobile technology who create exceptional, brand led mobile experiences that inspire businesses and end consumers alike. With 15 years in the business, a 55 strong team, they can create robust, reliable and intuitive mobile apps and server solutions for you. With clients like the BBC, the X Factor, the British Museum, the Guardian, BT, Skyscanner and Aviva, they have experience across all platforms and a wide variety of industry sectors. They’re also big Swedish Beers fans and a regular sponsor and enjoy a good chat about all things mobile. Look out for Garry and his team.
RealityMine provides the technologies and tools to help you understand the digital behaviors of your customers by providing the insights you need to grow your business. Whether it’s home media analytics, mobile behaviour or in-app analytics, RealityMine can help.
They can provide you with the when, what, and which screens, ads, tools consumers used. With our behavioral triggered research tools, we can also help you answer the “why”. We enable you to perform market research on mobile, and other platforms. Our solutions don’t ask people what they did, our solutions let you understand exactly what they did and let you focus on using the “why”.

Design for Social Change, or D4SC for short, is a Studio for hyper-local community operating systems for smart cities and citizens co-creating with brands, local business and councils to boost local economies. D4SC’s alpha product Changify is a mobile crowd powered platform for better neighbourhoods has been featured in Wired, Tedx City 2.0 and is currently in pilot phase in London. D4SC was also recently awarded the prestigious Post Office Community Enterprise fund to re-imagine and prototype the future of the local post-office. 
SSN+ logo
About SSN+ From the PCs to mobile networks, true technical revolutions don’t happen when the right technologies emerge, but rather when the right people meet. RCUK funded Digital Economy Sustainable Society Network+ is dedicated to establishing connections between the right people to help drive the use of ICT for a Sustainable Society. The SSN+ website can be found here: Sustainable Society Network+ 
FieldHouse Associates PR logoMeet the lovely communications people, FieldHouse Associates. Focusing on mobile, technology, digital and VC companies, this is PR with a business edge. Let's take media relations, copy writing, speaking opportunities and the rest of public relations for granted. Let's focus on communications strategy – where a company is, where it needs to be and what can be done to get it there. What's seriously going to hit the bottom line? That's what's interesting and that's what will make an impact. That's why PR is important. It's all about top-level strategic advice. No hype, no crazy creative, no way out promises. FieldHouse sets out to achieve the best results by really understanding sectors and companies, by really getting under their skin. Neil and Nicole will be at Swedish Beers to welcome you and will share their beer tokens with you.
Start-Up Supporters
Tapstream provides free mobile install tracking for hundreds of mobile ad networks, mobile web, and social, helping you find your most valuable users.

onepulse logo
OnePulse lets you earn money and rewards by spending 30 seconds giving your opinion on something you'r interested in. Clients gain insight, opinions and trends from the pulsers opinions. An easy, convenient and effective way to get market research.
Carter London logoCarter London is a digital consultancy who have been helping brands to inspire and engage a global audience through digital media since 2001. More recently, they've been working with several startups and corporate innovation teams. Current projects are largely strategic across product development, systems architecture, brand development and routes to market.

See you in Barcelona!

This is a Heroes of the Mobile Fringe Festival Event



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When & Where

Calle Carme 40

Wednesday, 26 February 2014 at 19:00 - Thursday, 27 February 2014 at 02:00 (CET)

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Heroes of Mobile

Founded by mobile media industry veteran, Helen Keegan, Heroes of Mobile is about knowledge and networking events and other initiatives to help people get their heads round what to do when it comes to mobile. 

Next event is in London on Wednesday 21 March 2018.

We'll be back in Barcelona on Sunday 24 February to Thursday 28 February 2019. Get in touch if you'd like me to host and run your event or if you'd like to sponsor Swedish Beers in your city.

2018 Event Sponsors:

Equal Experts



















51 Degrees












2018 Supporters

ZZZ Corporate Accomodation









White Bull Summits









Kairos Future







 Noba Ventures


  Contact the Organiser

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