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SWFed Spring Forum - Museums for the Future: Economic Sustainability
Mon 9 May 2016, 10:00 – 16:15 BST
SWFed Spring Forum 2016 - Museums for the Future: Economic Sustainability
in partnership with The Flourish Project
9th May 2016 10.00 – 16.45 at the Royal West of England Academy, Queens Road, Bristol BS8 1PX
The Flourish Project is a two year partnership between Culture Force, Chiltern Open Air Museum, Didcot Railway Centre and Tring Local History Museums that work together to explore models of good practice from other sectors. The aim is to generating income from amongst membership and volunteers, whilst ensuring that volunteers are treated well regardless of their propensity to give and the fundraising needs of the organisations. The project also aims to consider and test innovative ways of supporting and enhancing regular income streams, including membership, individual giving as well as encouraging and appropriately recognising legacies; then to share the findings and results amongst the wider museum community.
By attending this free Forum, you will be able to learn from their experience about becoming financially sustainable through volunteering, membership, giving and legacies. You will have the opportunity to discuss the topics with relevance to your own museum with experts and practitioners through questions to the panel, focused discussion in small groups and in workshops.
The free lunch is sponsored by The Flourish Project.
10.00 Arrival with Tea & Coffee
10.15 Welcome and Housekeeping
10.20 Introduction to the Flourish Project. Your key questions or hopes for learning today. Julia Hill Culture Force, Flourish Project
10.30 Volunteering, Membership and Giving: key learning from the report, Julia Hill, Culture Force, Flourish Project
11.00 Volunteering, Membership and Giving: legacy learning, Dr Claire Routley, Legacy Consultant to Flourish Project
11.30 Break for refreshments
11.45 Members, friends and building relationships: the role of membership schemes and different options open to museums. Georgia Butters, Senior Development Manager, Welsh National Opera.
12.15 Questions from the floor with Panel: Julia Hill; Dr Claire Routley; Georgia Butters; Sue Shave, Museum Director and Richard Berman, Fundraising Project Coordinator, Chiltern Open Air Museum (COAM); Charles Thompson, Volunteer Director/Treasurer, Didcot Railway Centre.
12.30 Lunch provided by Papadeli, the RWA Café, courtesy of Flourish and a chance to look round the galleries after a short introduction by Alison Bevan, Director, RWA.
14.00 Informal discussion in small groups
* What could you do in your situation?
* What might be the barriers?
14.15 Feedback from groups – sharing ideas in the room
14.45 Break out into Practical Workshops
Practical Workshop 1
Volunteers: increasing income without alienation. Led by Julia Hill, Culture Force & Flourish Project
Practical Workshop 2
* Legacy giving: How to encourage it. Led by Claire Routley, Legacy Consultant to Flourish Project
Practical Workshop 3
* ‘Friend Raising’ - The basics of how to develop donors and regular giving schemes. Georgia Butters, Senior Development Manager, Welsh National Opera.
15.45 Break for refreshments
16.00 Any key ideas/learning from workshops shared
16.15 Questions of the Panel
In partnership with:
With support from:
Information about Speakers
Richard Berman, Fundraising Project Coordinator, Chiltern Open Air Museum (COAM) & Project Coordinator, Flourish Project
Richard joined the Flourish project and Chiltern Open Air Museum in July last year, coming from outside the sector and having worked in the financial services sector for twenty three years. Richard has worked extensively assisting private clients as well as corporate bodies in the areas of financial planning and employee benefits. He has also set up a voluntary
community organisation in his village, giving him insight into fundraising, as well as experience, working with and recruitment of volunteers. Richard is committed to supporting the innovation based aims of the project and sharing lessons learned to the wider museum community.
Georgia Butters, Senior Development Manager, Welsh National Opera
Georgia has spent the last 15 years working in heritage and arts organisations. She started as a volunteer tour guide at the British Museum before going to the Ironbridge Institute to complete an MA in Heritage Management. This was followed by two years in Suffolk with the Suffolk Museums Partnership – helping local museums of all shapes and sizes to devise suitable projects for lottery applications and supporting the development of museum volunteers. She then went on to manage the Bronze Age site and visitor centre of Flag Fen before moving to Cornwall to become the Assistant Director of the Royal Cornwall Museum. Her experience encompasses collections management, income generation, volunteering, marketing, events management, internal communications, partnerships and governance. At present she is based in Cardiff, leading the individual giving team at Welsh National Opera. All her roles (even before working in museums) have involved managing and developing loyalty and membership schemes. Today she will share that experience with you and help you to ‘friendraise’.
Julia Hill, Culture Force, Flourish Project
Julia is co-author of the Association of Independent Museum’s Success Guide for ‘Successfully Recruiting and Retaining Volunteers’. She has been involved in volunteer management and volunteer programme development in organisations within the heritage sector and other sectors, working both locally and nationally. She has been working with the Flourish Project since May 2015 as part of her work through Culture Force Consultancy and is the author of the Flourish report ‘Volunteering, Membership and Giving: Making it work for everyone.’ Julia worked for many years in the South West as the Volunteer Manager of the ss Great Britain, setting up and developing the ship’s volunteer scheme.
Sue Shave, Museum Director, Chiltern Open Air Museum (COAM)
Sue Shave has had a career of over 25 years specialising in learning and management within the independent museum sector including Archaeological Resource Centre in York, Weald and Downland Open Air Museum, Thinktank, Birmingham and, in latter years, has been the Museum Director at Coldharbour Mill in Devon and currently Chiltern Open Air Museum.
Dr Claire Routley, Legacy Consultant to Flourish Project
Dr Claire Routley has worked in fundraising for twelve years, specialising in legacy fundraising for the last nine. In 2011, she completed a PhD looking at why people choose to leave legacies to charity. She has worked for Bible Society, Age UK, Women’s Royal Voluntary Service (WRVS) and a local hospice, and is a tutor for the Institute of Fundraising’s qualification courses. She is now a consultant specialising in legacy and in memory fundraising.
SWFed Spring Forum 2016
Museums for the Future: Economic Sustainability
in partnership with The Flourish Project
9th May 2016 10.00 – 16.45
Royal West of England Academy, Queens Road, Bristol BS8 1PX