Sŵn Festival Music Industry Mixer - CMU:DIY Seminars

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University of South Wales, Cardiff Campus

ATRiuM Theatre

86-88 Adam Street

Cardiff

CF24 2FN

United Kingdom

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Sŵn Festival Music Industry Mixer - CMU:DIY Seminars

CMU:DIY presents a series of practical workshops for grass roots artists and those at the start of their music careers. Each workshop is packed with information and insights, with lots of opportunities to ask questions, share experiences and network with fellow attendees.

10:00 Welcome. Sam Taylor (CMU) and USW Academic Manager Lucy Squire kick-start the day and provide an overview of the conversations ahead.

10:10 - 10:55 MAKING MONEY FROM GIGS

Live performance is a key revenue stream for many artists today, as well as crucial marketing platform for new talent. But how does the gigging business work and when does it become profitable for artists and promoters? We explain!

10:55 - 11:40 MAKING MONEY FROM STREAMING

Streaming is the biggest and fastest growing recorded music revenue stream. But how does the streaming business work? We explain how artists, songwriters, labels and publishers make money from streams, and how the digital dollars are shared out each month.

11:40 - 12:00 BREAK

12:00 - 12:45 MAKING MONEY FROM DIRECT TO FAN

The single biggest innovation in music caused by the digital revolution is the formalised direct-to-fan relationship. We explain how artists can better utilise their digital channels and data to generate more income by providing extra value to core fanbase.

12:45 - 14:00 LUNCH

14:00 - 14:45 MUSIC MARKETING IN THE DIGITAL AGE

How can you effectively reach new fans and make sure existing fans are up to date with what you’re doing? We take a look at how you can keep on top of digital marketing, even on a modest budget, and identify the things that all artists should be doing whatever stage they are at.

14:45 - 15:30 TOP FIVE SOCIAL MEDIA TRICKS

Social media are key marketing tools, we all know that. But social platforms are constantly evolving. We present five great tricks for getting the most out of social media today, for artists, labels, promoters, and beyond.

15:30 - 16:15 TOP FIVE F*CK UPS – AND HOW TO AVOID THEM

It’s good to learn from your mistakes. But it’s even better to learn from other people’s mistakes! We run through five common f*ck ups in the business of music and explain how to avoid them.

16:15 - 17:00 Audience Q&A

17.00 - 10pm USW Fringe Atrium Zen Bar

Sŵn Festival isn’t just about giving live music a platform, it is proud to support young people looking to make it in the music industry. We’ve partnered with University of South Wales to deliver a two-day industry event curated by Complete Music Update (CMU). The event brings together artists, the music community and students for a two-day programme to inspire those that are looking to develop a career in the music industry. Expect panel discussions, Q&A’s and presentations from over 20 industry professionals who will share their experiences and advice on how to build and sustain your career in music.

The Sŵn Festival Music Industry Mixer is organised by Clwb Ifor Bach and the University of South Wales, curated by Complete Music Update (CMU), and is supported by funding from Welsh Government.

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Date and Time

Location

University of South Wales, Cardiff Campus

ATRiuM Theatre

86-88 Adam Street

Cardiff

CF24 2FN

United Kingdom

View Map

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