Sydney BoB School - Brand DNA

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The Juanita Nielsen Centre

31 Nicholson St

Woolloomooloo, NSW 2011


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BoB School Sydney, 2016

Build Your Brand, Grow your Business, Shift your Industry

Discover your brand, shift the world:

Do you want to be a change maker? When you discover your true brand and build your business strategically upon that foundation you will have the opportunity to disrupt the world around you and make a real difference. Are you ready for that change? Now is the time. Linzi Boyd and the BoB Group developed the BoB School to deliver an in-depth version of Linzi’s methodology that she uses when working with brands all over the world, taking them from idea to execution. This unique and engaging program will remove the mystique of how to build out your business from a brand perspective, drive awareness and scale to grow fast.

During the overall six-day program you will:

> define your hidden assets, building out a bigger value for your business.
> build a plan from the ‘Top-Down’ rather than the ‘Bottom-Up’, enabling investors to see the full picture for growth.
> understand the activation process for your business to create traction in the plan to position it for scaled growth. > understand the numbers that you are building your business to, and where the funding points are required.
> be given tried and tested tools to become famous within your sector.

Introducing Brand DNA (Part 1):

At this two-day, interactive workshop, brand guru Sarah Skeats will help you define and refine your Brand DNA and learn how to build your business around brand. Defining your Brand DNA helps everyone in the business focus on what’s important so your business can stand out in an already crowded market place.

Understand your brand:

• Make your brand choices
• Define your purpose
• Find your gap in the market
• Future map your industry
• Discover your brand asset

Form your brand personality:

• What do you want to be known for?
• Personal Brand & Business Brand
• Who is your audience?
• Tell your story
• Create your brand blueprint

Who should attend:

Purpose-driven business owners, industry leaders, CEOs and senior staff looking to understand their gap, how to create their point of difference and stand out in a crowded market. This workshop will provide you with a blueprint to own your voice, craft your story and deliver your message clearly and effectively.

You'll leave with:

  • A greater understanding of the value of brand

  • Personalised Brand DNA Blueprint

  • Key actions to implement in your business to strengthen & differentiate your brand.

We highly recommend you read 'Brand Famous: How To Get Everyone Talking About Your Business', written by BoB School founder, Linzi Boyd.

Access your free chapter here.

About Sarah Skeats

Sarah is a Global Partner of the Bob Group, leading Australia and Asia. She is a master of brand and brings a depth of knowledge and experience to the Business of Brand School in brand strategy, brand communications, employee experience, digital, B2B and B2C marketing, product, channel and campaigns.

She has delivered record-breaking acquisition, retention and brand campaigns with leading global and national brands including Microsoft, Telstra and recently as the Head of Brand at NAB.

Sarah now uses her experience to support the growth of private enterprises looking for a highly focused, results driven, smarter approach to achieving business goals and revenue through integrating the power of brand.

About Linzi Boyd

Linzi Boyd is a Serial Entrepreneur, International speaker, Author and Founder of BoB School and BoB Group. She has over 20 years experience building, renovating and refreshing British and Global Brands. Find out more about Linzi at www.linziboyd.com, and learn more about BoB School at: www.linziboyd.com/bob-school

"I am convinced there are many people out there who are capable of big things, they just don't know the steps to make it happen" - Linzi Boyd

Event Details:

  • Wednesday 28th June: Arrive 9am - 9:30am for registration and refreshments. Session starts at 9:30am.
  • Thursday 29th June: Arrive 9am for refreshments. Session starts at 9.30 am.

School hours: 9.30am-4.30am

*Tickets are very limited. Please contact Sarah directly for further information, and pricing options at: sarah.skeats@thebob-group.com

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The Juanita Nielsen Centre

31 Nicholson St

Woolloomooloo, NSW 2011


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