Tactical Storytelling

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It’s critical to have the right tactical storytelling objectives if you want to achieve your strategic objectives. Never lose the plot.

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Tactical Storytelling

Thursday 24 September, 13:00 – 14:00 BST

In collaboration with NAA USA, NAA Denmark, NAA UAE, NAA Austria, NAA Belgium, NAA Portugal & NAA Spain

The fundamental dictate of instrumental rationality is this: Align your actions with your objectives. Your storytelling should be done rationally – purposefully with clear objectives in mind. I will illustrate why it’s critical to have the right tactical storytelling objectives, if you want to achieve your strategic objectives (e.g., get the client, motivate your team, whatever). I will help you think systematically about aligning your actions – getting your story straight. Never lose the plot.

Neil Bearden is Associate Professor of Decision Sciences at INSEAD and runs Plot Wolf Pte Ltd.

Moderator: Charlotte Mason (EMBA 07D) is a Venture Partner at Antler and Startup Bootcamp Director at INSEAD.

We look for to welcoming alumni from the NAA USA, NAA Denmark, NAA UAE, NAA Austria, NAA Belgium, NAA Portugal & NAA Spain to this event.

Date and time

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Online event

Organiser INSEAD Alumni Association UK

Organiser of Tactical Storytelling

Event Booking Policy: Please book as early as possible as events do sell out. We can only admit you if are an INSEAD alumnus or a guest of an alumnus and if you have booked and pre-paid for an event. Guests must be accompanied. To qualify for a refund, cancellations must be received at least seven days before the event*. We do not send tickets unless security demands it.

*Cancellation policy may differ according to the event
 
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