We are currently recruiting SME business owners to take part in an exciting eye-tracking experiment here at the University of Nottingham.

Project details
The project is run in collaboration with a law firm and explores means of making legal contracts easier to read for business owners.

The experiment will take place in our state-of-the-art eye-tracking lab and will last for a maximum of 30 minutes. Participants will be asked to read a series of texts and answer questions guided by our highly experienced eye-tracking team and will receive a £15 Amazon voucher for taking part.

More information about LiPP’s eye-tracking service
Our team of experts who use cutting-edge eye-tracking technology to analyse websites, social media platforms and written documents to identify key improvements to layout and linguistic content, greatly increasing client's overall web presence and impact. We run experiments with the ideal web demographic for each organisation to assess how they react and evaluate the webpages, social media and written texts.