Taking Back Control | Escape the Portal Trap and Build Your Own Market

In a property industry so heavily reliant on the portals with agents everywhere complaining about costs and dependency, this workshop delivers a solution. We’ve been working directly with agents on strategies designed to break free from the portal trap, helping you become less dependent and more in control of your own market.

You’ll learn how the most forward thinking estate agents are using intelligent, data led systems to attract leads, generate valuations and grow market share without needing Rightmove or other portals. This is about making you unique in your area, so you win listings and sell properties by offering sellers something the competition can’t.

With insights from lead generation experts, you’ll leave equipped with a clear strategy to acquire data, communicate your advantage to prospects and launch a marketing approach that positions you as the stand-out agent so you no longer have to rely on the same tired channels everyone else is stuck in.

And beyond the learning, this is a chance to connect. Whether you’re already part of the Iceberg Digital community or simply curious, you’ll meet like-minded agents, share ideas and experience firsthand the culture of innovation and support that has shaped one of the most forward-thinking networks in the industry.

Are you ready to take back control and build your own market?

What you’ll learn and experience:

• How to break free from portal dependence and take control of your own market
• How to build intelligent systems that attract leads and generate valuations
• How to craft a marketing strategy that makes you unique in you
• How to confidently communicate your advantage to sellers and prospects
• C`onnect, share ideas and experience firsthand the innovative culture of the Iceberg Digital community

About the hosts:

Mark Burgess and Rob Brady co-host Estate Agency X, the UK’s #1 estate agency podcast created for ambitious, forward-thinking agents who want to challenge the old rules and shape the future of the industry.

Mark, CEO of Iceberg Digital, has spent over two decades helping estate agents grow multimillion-pound businesses, creating groundbreaking AI tools like Lifesycle, Neuron, and Uzair that have transformed how agents win instructions, nurture leads, and scale with precision. As a two-time best-selling author of Where Did My Industry Go and The Estate Agency Revolution, Mark’s influence stretches across the industry, recognised globally by Forbes and previously showcased on his own Sky TV business show. With deep expertise in behavioural economics, Mark understands what truly drives customer behaviour – making him one of the most respected and listened-to voices in estate agency today.

Joining him is Rob Brady, elite performance coach at Estate Agency X, TEDx speaker, Amazon #1 best-selling co-author, and a widely recognised figure in the world of resilience, leadership and mental wellbeing. Rob has coached hundreds of estate agents across the UK, drawing on his background as a Sales & Lettings Director of an award-winning independent agency managing multimillion-pound portfolios. His influence extends beyond estate agency, with podcasts ranked on the UK and international charts, national speaking appearances and awards for mental wellbeing and fundraising. Known for his ultra marathon mindset and sharp, human-first coaching, Rob is a leading voice for agents who want to push beyond surface level tactics and build meaningful, sustainable success.