Description

What if you had access to a £28.4bn market? Would you take the opportunity?

In 2019, the UK tourism industry was worth £120bn, with inbound markets providing £28.4bn and domestic markets providing £91.6bn. Did you know only 9.8% of UK SMEs focus on international audiences who, on average, spend 3 times more than the domestic traveller?

VisitEngland would like to invite you to Taking England to the World - a one day training programme which aims to help your business reach new customers and grow your revenue.

Taking England to the World has been created and is being delivered by industry experts providing information on insights and research, marketing, product development, distribution and partnerships to create a fully rounded training offering.

With content covering all aspects of getting ready to work with the travel trade to attract new customers, this training course will cover an overview of the key markets to England, defining and distributing your product offering, to building powerful relationships and creating engaging content.

Developed as part of the government’s £40M Discover England Fund, this free course is designed to equip you with the skills and foundations to develop and promote your product for sale in key markets.

Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

When is it?

21st November 2024

Where is it?

Venue: Pandley Manor

Address: Cow Ln, Tring HP23 5QY

Timings

The day will start at 9.30am, and will finish by 5pm.

What is the cost?

The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and will be offered on a first come, first served basis. This event is offered free of charge, however a £25 no show fee will apply if a registration has not been cancelled within five working days of the event, to cover costs.

Terms and conditions

The workshop materials and accompanying publication contains information, data, and images (the ‘Information’) prepared by British Tourist Authority (BTA) trading as VisitEngland (VE) under a copyright licence from the Australian Tourism Export Council (ATEC). All rights reserved. No part of the workshop materials and accompanying publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of ATEC and BTA, in accordance with relevant copyright legislation.

By registering and attending this event you agree, acknowledge and understand that photos and videos may be taken during the event by either VisitEngland and/or VisitBritain and/or other attendees, for either VisitEngland's and/or VisitBritain’s use in accordance with their Privacy Policy (https://www.visitbritain.org/privacy-policy) or the attendees own personal and/or business purposes (in all cases (including without limitation) used and/or shared on social and online platforms).

Questions?

If you require further information, or have any questions please don’t hesitate to contact VisitEngland Academy team– academy@visitengland.org

Taking England to the World - Hertfordshire