Taking England to the World in partnership with Visit Northumberland

Taking England to the World in partnership with Visit Northumberland

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Online event

Taking England to the World in partnership with Visit Northumberland

About this event


Looking to expand into international markets and have your product ‘Market Ready’ as international travel slowly returns? Looking to grow international sales? Looking to understand the domestic market better and get their business?

Welcome to Yorkshire and VisitEngland would like to invite you to Taking England to the World - a one day training programme which aims to help your business become international-ready.

Developed as part of the government’s £40M Discover England Fund, this course is designed to equip you with the skills and foundations to develop and promote your product for sale in international markets.

Demand for this expert insight from VisitEngland is expected to be high, so please secure your place as early as possible.

This training is delivered live across three online sessions of two hours each.

Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

What will it cover?

This training programme will include the following modules:

- Inbound and domestic tourism

- Common obstacles to market

- Meet the markets

- Defining your product offering

- The travel distribution system

- Building powerful relationships

- Pricing your tourism product

- Creating engaging content

When is it and how long does it take?

Places for this highly sought after course are limited and by signing up to this training session, you are committing to six hours across three weeks. We will cover different topics during each session, hence your attendance in all three sessions of this training is requested.

First session: Thursday 13th January 2022 – 14:00-16:00

Second session: Thursday 20th January 2022 – 14:00-16:00

Third session: Thursday 27th January 2022 – 14:00-16:00

Additional information

This Virtual Taking England to the World programme is supported by VisitEngland Academy learning portal, which will provide a blended learning experience. Through the portal you will have access to pre and post session supporting materials; for example, exercises, reading materials, and other resources. It will allow you to practice your learning and also communicate in a forum with other learners and the course facilitators.

Once registered to our Virtual Taking England to the World, your learning portal account will be created by our team and all details will be sent to you a few weeks before we have our first live (virtual) session- so you can start preparing and will be ready to start.

Prior to attending the first live session, you need to complete modules one to four. We anticipate this should take up to ten minutes to complete.

The workshop materials and accompanying publication contains information, data, and images (the ‘Information’) prepared by British Tourist Authority (BTA) trading as VisitEngland (VE) under a copyright licence from the Australian Tourism Export Council (ATEC). All rights reserved. No part of the workshop materials and accompanying publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of ATEC and BTA, in accordance with relevant copyright legislation.

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