Description

What if you had access to a £28.4bn market? Would you take the opportunity?

In 2019, the UK tourism industry was worth £120bn, with inbound markets providing £28.4bn and domestic markets providing £91.6bn. Did you know only 9.8% of UK SMEs focus on international audiences who, on average, spend 3 times more than the domestic traveller?

VisitEngland would like to invite you to Taking England to the World - a virtual training programme which aims to help your business reach new customers and grow your revenue.

Taking England to the World has been created and is being delivered by industry experts providing information on insights and research, marketing, product development, distribution and partnerships to create a fully rounded training offering.

With content covering all aspects of getting ready to work with the travel trade to attract new customers, this training course will cover an overview of the key markets to England, defining and distributing your product offering, to building powerful relationships and creating engaging content.

Developed as part of the government’s £40M Discover England Fund, this free course is designed to equip you with the skills and foundations to develop and promote your product for sale in key markets.

Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

When is it and how long does it take?

Places for this highly sought after course are limited and by signing up to this training session, you are committing to six hours across three weeks. We will cover different topics during each session, hence your attendance in all three sessions of this training is requested.

First session: Thursday 12th January 2023 – 11:00-13:00

Second session: Thursday 19th January 2023 – 11:00-13:00

Third session: Thursday 26th January 2023– 11:00-13:00

Additional information

This Virtual Taking England to the World programme is supported by VisitEngland Academy learning portal, which will provide a blended learning experience. Through the portal you will have access to pre and post session supporting materials; for example, exercises, reading materials, and other resources. It will allow you to practice your learning and also communicate in a forum with other learners and the course facilitators.

Once registered to our Virtual Taking England to the World, your learning portal account will be created by our team and all details will be sent to you a few weeks before we have our first live (virtual) session- so you can start preparing and will be ready to start.

Prior to attending the first live session, you need to complete modules one to four. We anticipate this should take up to ten minutes to complete.

Terms and conditions

The workshop materials and accompanying publication contains information, data, and images (the ‘Information’) prepared by British Tourist Authority (BTA) trading as VisitEngland (VE) under a copyright licence from the Australian Tourism Export Council (ATEC). All rights reserved. No part of the workshop materials and accompanying publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of ATEC and BTA, in accordance with relevant copyright legislation.

Questions?

If you require further information, or have any questions please don’t hesitate to contact Taking England to the World team– TakingEnglandtotheWorld@visitbritain.org

Taking England to the World January Online Sessions