Free

Taking England to the World Workshop (Leeds)

Event Information

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Location

Northern Ballet

Quarry Hill

Leeds

LS2 7PA

United Kingdom

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Event description

Description

Looking to expand into international markets? Looking to grow international sales?

Visit Leeds and VisitEngland would like to invite you to Taking England to the World - a one day training programme including content from the Google Digital Garage, which aims to help your business become international-ready.

Developed as part of the government’s £40M Discover England Fund, this course is designed to equip you with the skills and foundations to develop and promote your product for sale in international markets.

Demand for this expert insight from VisitEngland and Google Digital Garage is expected to be high, so please secure your place as early as possible.

Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

What will it cover?

This training programme will include the following modules:

- Inbound tourism

- Obstacles to market

- Opportunities abroad

- Meet the markets

- Defining your product offering

- The travel distribution system

- Building powerful relationships

- Pricing your product

- Creating engaging content

- Google Digital Garage – Get your Business Visible on Google

- Google Digital Garage – Get Started with Analytics

- Wrap up


When is it?
24th March 2020

Where is it?
Northern Ballet - Quarry Hill, Leeds, LS2 7PA

Timings
The day will start at 9am, and will finish by 5pm.


What is the cost?
The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and places will be offered on a first come, first served basis. This event is offered free of charge, however in the case of a no show, or cancellation within five working days of the event, VisitEngland will invoice GBP25*per person to cover costs.

The workshop materials and accompanying publication contains information, data, and images (the ‘Information’) prepared by British Tourist Authority (BTA) trading as VisitEngland (VE) under a copyright licence from the Australian Tourism Export Council (ATEC). All rights reserved. No part of the workshop materials and accompanying publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of ATEC and BTA, in accordance with relevant copyright legislation.


Questions?
If you require further information, or have any questions please don’t hesitate to contact Taking England to the World team– TakingEnglandtotheWorld@visitbritain.org

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Date and Time

Location

Northern Ballet

Quarry Hill

Leeds

LS2 7PA

United Kingdom

View Map

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