Taking over an existing WordPress site
Event Information
About this Event
We tend to work with two groups of customers – either people who are building a brand new WordPress site themselves or people who have taken over responsibility for an existing WordPress site that someone else built. If you’re in this second group then this webinar is for you.
Taking over the management of an established WordPress site can be a tricky business, particularly if the developers or agency responsible for building it aren’t on the scene any more. We talk to lots of people who take on a new marketing role in their organisation and suddenly find themselves responsible for a website that they know nothing about. If this is you then sign up for this webinar to learn about a structured approach to getting to grips with an unfamiliar WordPress site.
In just one hour we will cover:-
Security, hosting and backups
Making sure that the site’s secure and only those who need it have access
Ensuring you have access to the hosting and the domain
Checking that the site is backed up regularly and installing a backup plugin if you need one
Getting to grips with the site appearance
Understanding whether the site’s running with a free or premium theme
Understanding how the theme is controlling the appearance of the pages
Getting to grips with any bespoke code there may be on the site
Knowing how the pages are created and whether they’re controlled by a page by a page builder or not
Understanding the structure of the site
Understanding how the navigation works and how to add and remove items from the menu
Identifying different types of content on the site and how each is generated
Understanding the functionality of the site
Looking at the pages to see what functionality there is
Going through the plugins and understanding what each one does
Checking that the site functionality actually works in the way that it’s supposed to
Identifying compliance and performance issues
Ensuring that the site is GDPR compliant
Checking for issues with site speed
Identifying broken links and other errors on the site
Ensuring any third party integrations are working as they should
Search performance
How to know whether Google Analytics is running on the site
The importance of Google Analytics and Google Search Console
Are there any SEO plugins running on the site?
Questions
Who should attend?
This webinar is aimed at anyone who is responsible for a WordPress site that they didn’t build themselves and would benefit from a clear checklist of things to consider when getting to grips with the site.