Katie Morris & Sheerin Aswat — Taking Words Further
Katie and Sheerin discuss the changes and challenges presented by The London Book Fair, preview the events as part of the associated London Book & Screen Week 2017 and expand on the LBF tagline: ‘Taking words further, content across media’.
Katie is Event Manager, The London Book Fair & London Book & Screen Week has been in events for 10 years, having joined Informa Exhibitions after university where she gained marketing experience across their Print and Health Food Portfolios. She joined Reed Exhibitions as Marketing Manager within the IBTM World Portfolio in 2010 where she led the Middle East & China marketing teams. Her keen interest in books as well as events saw her to move across to The London Book Fair’s marketing team a year later. Instrumental in growing LBF’s social media presence, in launching year-round customer-focussed events and in the move from Earl’s Court to Olympia, Katie was appointed Event Manager on this award-winning international business to business show in April 2015.
Sheerin Aswat is Head of Sales & IRC Relationship Manager, The London Book Fair. She joined The London Book Fair in 2013 as IRC Relationship Manager moving up to Head of Sales and Market Focus Territories in 2016. Sheerin has worked in the book industry for over 10 years, starting her career in public relations, working for Colman Getty (now Four Colman Getty), where she helped to launch and run the digital department working across brands including World Book Day; The Man Booker Prize for Fiction; National Poetry Day and the Olivier Awards. In 2011, she moved to Midas PR as Event Manager and in her 2 ½ years there she was instrumental in the organisation of large book launches and publishing events both in the UK and abroad. She is a graduate in English Literature and lives in East London.
Members have free entry, whilst guests and visitors can buy tickets for this event here when available. Non-members can attend by paying £10 [includes buffet with wine].
Annual membership £25 [student concessions £15]