Talk like TED: The Masterclass (24-25 April 2018)

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British Dental Association

64 Wimpole St



United Kingdom

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Event description


Talk like TED: The Masterclass

A two-day, advanced-level master class structured around the iconic TEDx Talks, the gold standard for public speaking. It’s an expert-led, in-depth and very practical course with lots of opportunity for skills practice to hone your public speaking expertise even further.

Our fun and challenging master class is highly recommended for you if you already have an advanced understanding of stage presence, but would like a more in-depth approach and lots more opportunity to practice than our one-day workshop, Talk Like TED in a day!

Over the two days, you’ll learn how to speak with passion and enthusiasm whilst creating a highly engaging environment that will shock, wow and captivate your audience. Susie, our expert trainer will help you discover your own, personal delivery style and how to apply it while keeping your audience in the palm of your hand. You’ll leave the masterclass confident in your ability to deliver your ideas with pin-point clarity as well as knowing you’re a master of elegant and engaging expression.

Learning objectives

This masterclass will help you:

  • Develop and deliver a short TED style presentation
  • Increase vocal impact and body language
  • Portray yourself as a self-assured speaker
  • Know the content of your presentation inside-out and deliver it with passion
  • Combat any fears and voice your ideas confidently
  • Leave a lasting impression on your audience that makes you stand out from the rest
  • Know how to differentiate from information that gets forgotten to lasting, impactful messages
  • Get an audience to buy into your ideas, through a clear 'call to action'

Ultimately, you will be provided with a toolbox as a result of this masterclass including all elements of powerful presenting and successful speaking that you can use to energise and motivate.


Managers, directors and team leaders at senior level can all benefit from mastering the art of talking like TED.


This masterclass is delivered as a two-day training session, with 6-8 delegates. This is to ensure participants can utilise the knowledge and experience acquired over the two days, with the trainer Susie Ashfield, helping you to develop your skills in this area evenly and fairly.

Attendees are required to bring along a recent presentation to be assessed and redeveloped throughout day 2.

Expert trainer

Susie Ashfield has worked as a voice-over artist for BBC, Sky, ITV1, Sony Pictures, Spotify and many more. Unusually, she used to combine this with working in the City as an insurance broker, managing a client body of high net worth and high profile clients in media television and film. She is now a full-time freelance trainer and coach, making the most of her unusual combination of acting skills and director-level business experience by specialising in helping people improve their presentation skills. Her clients include Unilever, BIG Lottery Fund, Ultra Electronics, Lloyds of London, The Wine Society, English Cricket Board, Lancashire Reinsurance, etc, etc.



1 What’s it all about?

  • Exercise: filming a short presentation
  • Introduction to the top public speakers
  • Understanding the needs of the listener
  • The currency of ideas
  • Outlining your intention

2 Finding the story in complex content

  • The authentic self
  • Analysing memorable messages
  • How do you add value to your content?
  • Exercise: The Six Principles of Sticky Ideas (Dan and Chip Heath)
  • How do you teach something new?

3 Delivering jaw-dropping moments

  • Systematic creativity
  • Deliver an emotionally charged experience
  • How to effectively use statistics and data
  • Tactics that get results
  • The ‘urban legends’ concept – what makes stories unforgettable? How elements of the unexpected takes content from ordinary to extraordinary
  • Exercises:
  • The toolbox: hands, volume, pausing, eye contact, expression
  • Energy levels. What percentage are you at?
  • What type of communicator are you?

4 Combatting anxiety

    • How to answer difficult questions
    • Identifying challenging situations
    • Controlling nervous energy

    5 Making it personal

    • Creating impact:
    • Lighten up!!
    • Analogies and metaphors
    • Keeping it simple
    • Pictures and props
    • Make an emotional investment
    • Exercise: Personal anecdotes and memories
    • The 9 steps to a TED Talk, including:
    • Find the emotion
    • Is it novel?
    • Make it memorable


    • Self-assessment and playback
    • Strengths and weaknesses: group evaluation

    6 Analysing the body and voice

    • Exercise: Identify specific actions to enhance your presentation style
    • Exercise: Personal action planning

    7 Key message assessment

    • Finding your core message: problem, situation, solution
    • Telling the story: the power of the unexpected and visual imagery that sticks
    • Making it personal: rewriting your content

    8 Deliver to engage

    • Getting physical:
    • Analogies and metaphors
    • The key to charisma (the theory of charisma)
    • Confidence skills and tricks
    • Injecting appropriate humour
    • Natural, off-the-cuff delivery
    • Exercise: the energy levels / pantomime play
    • Executing a perfect pitch:
    • Strategic key messages
    • Closing with a call to action

    9 Action planning

    • Exercise: identify specific actions to enhance your presentation style
    • Exercise: personal action planning
    • Final delivery and self-assessment


    £795 + VAT = £954


    Smart casual


    1. All our events are very popular and places on this course are limited to 8.
    2. Please book (and pay) online using Eventbrite by clicking the 'Tickets' button at the top of this page.
    3. Please read ‘the small print’: We reserve the right to refuse admission if payment has not been received. A full refund will be made for cancellations received in writing at least 20 working days prior to the event date; there is no refund for cancellations made within 20 working days of the start of the event. We reserve the right to change the programme, the dates, the trainer or the venue: participants will be notified as soon as practicable in such circumstances. In the event that the event is cancelled, a full refund will be given. We disclaim any further liability.
    4. If you have a promotional code, please click on ‘Enter Promotional Code’ after clicking on 'Tickets'. (We regret that we cannot give discounts retrospectively).

    *Outline and content are subject to change*

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    British Dental Association

    64 Wimpole St


    W1G 8YS

    United Kingdom

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