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Taming Google Analytics for your charity

Platypus Digital

Thursday, 18 May 2017 from 10:00 to 16:00 (BST)

Taming Google Analytics for your charity

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Ticket Type Remaining Sales End Price Fee VAT Quantity
Standard ticket Sold Out 18 May 2017 £225.00 £0.00 £45.00

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Event Details

Google Analytics is a complex beast.

But if you know what you're looking for, you can quickly uncover a treasure trove of useful data that measures every aspect of your digital activities, and tells you exactly how to improve it.

Here's what we'll cover in this training session dedicated to charities:

The basics

- Learning to love your data

- Understanding the lingo

- Overview of basic reporting

- How GA categorises data - Audience, Acquisition, Behaviour, Conversions

Interpreting your data

- Segmenting

- Traffic sources

- Identifying trends

What to report on

- What are the key metrics for your organisation / team?

- Translating key metrics into goals

- How to create a dashboard

- Sharing dashboards

Turning data into action

- How to get your boss to care about your reports

- Turning information into positive change and feeding back into your marketing


 

Our training is fun, informal and practical - you leave having got your hands dirty making real changes in your live account.

You also get to meet people doing your job at other charities, and eat a super-tasty lunch. Good times! 

Do you have questions about Taming Google Analytics for your charity? Contact Platypus Digital

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When & Where


Piano Club
2nd Floor Piano House
9 Brighton Terrace
SW9 8DJ London
United Kingdom

Thursday, 18 May 2017 from 10:00 to 16:00 (BST)


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Organiser

Platypus Digital

We're a digital marketing agencies for charities and other organisations doing good work. We help great causes do great digital.

  Contact the Organiser
Taming Google Analytics for your charity
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