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TAONB breakfast talk: how to differentiate your agency by applying a planni...

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DigitasLBi

146 Brick Lane

London

E1 6RU

United Kingdom

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TAONB BREAKFAST TALK SERIES ON MODERN WAYS TO GROW AN AGENCY

HOW TO DIFFERENTIATE YOUR AGENCY BY APPLYING A PLANNING APPROACH by Fern Miller, Chief Marketing Officer International, DigitasLBi

APRIL 26TH, OFFICES OF DIGITASLBi LONDON

8.30AM - 9.00AM: breakfast and networking
9:00AM - 9.45AM: talk
9.45AM - 10:00AM: Q&A

ABOUT THE TALK

This talk will introduce a novel approach to winning new business and building your agency brand based on planning techniques.

It will cover:
- The importance of differentiating your brand in a crowded marketplace
- What Fern has learnt from the experience of bringing together a global story with local and regional input
- Cultural drivers of new business success

ABOUT THE SPEAKER

As Chief Marketing Officer, International at DigitasLBi, Fern has overall responsibility for the agency’s new business, marketing and brand strategy in the UK and internationally.

Until December 2015, Fern was Chief Strategy Officer, International at DigitasLBi, leading the agency’s planning discipline across Europe, the Middle East, Africa and Asia.

In her previous role as planning director at creative agency Karmarama, Miller worked for brands including the BBC, lastminute.com and Unilever. She has extensive experience working on campaigns across the banking, FMCG, charity and retail sectors and has also held senior positions at DLKW, JWT and Delaney Fletcher Bozell.

FUTURE TALKS IN THE SERIES

Be alerted when tickets go on sale for each of the below events by entering your details here

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May 23rd
8.30am - 10am
Venue tbc

How to effectively pitch digital marketing to brands
David Parkinson, Co-founder, Brave & Heart (David is ex-head of digital at Nissan)

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June 27th
8.30am - 10am
Portas, 11 Emerald Street, London, WC1N 3QL

A bi-modal approach to new business:
How agencies can supercharge their new business effort based on
highly effective IT strategies

Ally Mansell-Cook, Senior Business Development, MBC

____


July 26th
8.30am - 10am
Digitas LBi, 146 Brick Lane, London, E1 6RU

Social media for winning new business:
Strategies for winning new business on a small marketing budget
Ben Tyson, MD, Born Social

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September 4th
8.30am - 10am
Portas, 11 Emerald Street, London, WC1N 3QL

IP for agencies: How to make the most of what you own
Erica Wolfe-Murray, Founder, Lola Media

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More dates for 2017 series will be announced in September.


ABOUT OUR LEAD SPONSOR

HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, 20,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot is a global company with offices in Cambridge, MA, Portsmouth, NH, Dublin, Ireland, Sydney, Australia, Singapore, Tokyo, Japan, and soon to be Berlin, Germany. HubSpot has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. HubSpot's software has helped companies worldwide change how they market and sell, while our innovative approach to company culture has helped redefine transparency and autonomy in the modern workplace.



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DigitasLBi

146 Brick Lane

London

E1 6RU

United Kingdom

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