San Francisco, California
London, United Kingdom
Check out "What is The Art of New Business?" on Vimeo here.
"The agency of the future"
The agency world is changing at a rapid pace with many emerging challenges and opportunities such as trends towards new remuneration models, new technologies, an increasing focus on analytics and data and creative being taken in-house by more and more clients to name just a few.
All of this means that agencies have to be cleverer and more innovative than ever before to prove their value to clients. With over 17,000 agencies in the UK alone, we are already at risk of being commoditised and our industry as a whole needs to be able to anticipate the next changes or risk being left behind.
As more and more jobs are automated, focus will grow on the skills that remain uniquely human. According to our keynote speaker, Applied Futurist Tom Cheesewright, this is where future business value lies: in the ability to curate, create and communicate. Marketing agencies of all types should be a wonderful venue for both the nurturing and exhibition of these skills. Yet we constrain ourselves to particular (and fast-dating) groups of media (including the screen). We focus on business models that 'scale' while undervaluing time. As we come to value the personal, the human, and the physical more and more, agencies stand to benefit greatly, but only if they can release their imaginations.
Join us where our expert speakers will be leading the debate on what the future looks like for agencies, how agencies can future-proof themselves and whether there will even be a role for agencies in the future.
6.00pm - 10.00pm
Tom Cheesewright, Applied Futurist, Book of the Future
"Telling Stories: Why Tomorrow's Agency is All About Curation, Creation and Communication"
Nicky Unsworth, CEO, BJL
"How to Future-proof Your Agency"
Tony Spong, Managing Partner, AAR Group
"The Future of Marketing"
Liliana Ashton, Digital Business Consultant, Eurocamp
"The Future of Agencies - Helping Clients Build Their Own Internal Capabilities?"
Lisa Tomlinson, Planning Director - innovation and growth, McCann Erikson
"Why Agencies Rock.. And Always Will"
Tom is a frequent presence on TV and radio, appearing as the resident futurist on Channel 4's Sunday Brunch and across the BBC from the Breakfast sofa to World Business Report, and as a regular contributor to 5live and Radio 4.
Nicky joined BJL as a Director in 1997, and subsequently worked as part of the team to complete a management buyout.
With 19 staff at the time of her arrival, BJL now boasts a 80+ strong team and is recognised as one of the UK’s leading independent, integrated agencies, with offices in both London and Manchester.
BJL’s hallmark of developing creative solutions which become a commercial asset for clients, is key to to the agency’s success. With BJL’s current client list featuring national brands, including: Swinton Insurance, Subaru, Crown, Silentnight, Yorkshire Building Society, Ronseal and ASDA, the agency’s work continues to bring in a regular and enviable array of awards, Nicky’s experience, insight and communications skills remain a key part of the company’s success.
A member of the IPA Council, Deputy Chair of Tribe Global, Nicky is also actively involved with NABS (the industry charity) and a supporter of the industry in general.
Liliana is a Digital Business Consultant specialising in business transformation and change. Liliana has extensive experience working in the global digital business and marketing industries for over 15 years gleaned from international roles at Amaze PLC, Blast Radius, The Guardian Media Group and her own company, LA UK Consulting Ltd.
Working with Manchester based digital agency Building Blocks, Liliana led the digital transformation of Eurocamp, including the rebuild and relaunch of 8 International websites and helping them to become an online led business.
Lisa has worked in communications for 25 years and 90% of that has been in networked agencies, from Young & Rubicam in the 80’s. to Ogilvy in the 90’s to BJL and McCann Manchester in the noughties. Lisa has worked across numerous sectors both in B2C and B2B from brand to social and everything in-between. Her work has seen her engage with brands such as Royal Mail, Aldi, Npower, Royal Mail, British Gas, Center Parcs, Sage and Holiday Inn.
Lisa is an agency fan through and through yet a 2 year stint client side at Littlewoods when she first moved into the North West has given her a healthy perspective from both camps.
Her newest foray into virtual agency with her start up planning consultancy Think.Shape.Do seeks to leverage this perspective.
Tony joined The AAR in 2007 to lead their integrated, direct marketing and CRM consultancy, helping clients and agencies compete more effectively against their peer group.
Join our Linkedin group: The Art of New Business
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The Art of New Business
The Art of New Business is a collaborative network of like-minded individuals set up by Karla Morales-Lee and Sarah Bradley. Our focus is on finding new ways of winning business, and giving support and advice to each other. We run events in London and Manchester for new business executives, managers and directors working in the creative sector. For each event we select speakers who can inspire our network to think differently about what they do and how to do it. We want to lead the search for ‘a better way’. That means better people, better processes, better tools and better results. Bringing in new business for your agency can often be a lonely, high pressured job, so this network has been set up to support and inspire those of you facing daily pressure to bring in new business, often in silo from the rest of their organisation.