Our masterclasses give you the opportunity to hear valuable insights and learn new skills from carefully selected industry experts at a fraction of their usual rate, giving you the edge over your competition no matter what size your business.
We deliberately have a limited number of places at our masterclasses so that each attendee will get the maximum benefit from the session. Only 20 spaces available.
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Green Square Masterclass: How to build a valuable agency
Manchester, 24th November 13:00 - 16:30
Whether you have your exit strategy planned, or are simply keen to ensure you build as much value as possible within your agency, this masterclass will give you all you need to know about how to ensure your agency is valuable and attractive, and generates a much needed return for all your hard work.
This Masterclass will provide a framework for building a valuable agency that will be attractive to acquirers, along with examples of where people have got it right …. and wrong. It will cover the following areas and guide you in answering the following questions:
- Financial and non-financial goals: What do I, as an agency leader, want to achieve?
- Valuation models: What might my company be worth?
- Value drivers: What might make my agency more (or less) valuable?
- Discipline – do I have an attractive sought after offering?
- Market positioning – how am I differentiated from my competitors?
- Client portfolio – do I have a client that provides more than 20% of my revenues? How much of my revenue is retained?
- Management team – do I have a compelling second tier?
- Growth strategy – where is my future growth going to come from?
- Financial performance – am I achieving or exceeding industry norms?
- Roadmap: What are my priorities, where do I go from here?
ABOUT OUR SPEAKER
BARRY DUDLEY, PARTNER, GREEN SQUARE
Barry has 20 years experience within the marketing services sector, including nine years as Group COO at Naked Communications where he established offices across the globe prior to managing its sale to Australian listed marcoms group, Photon.
He subsequently became COO of Photon’s International Agency Division, establishing further operations in Sweden, Germany, India, Singapore and the Middle East. He also divested and merged various Photon businesses.
Barry is an FCA having spent time with Kingston Smith, Andersen and Deloitte before joining Naked. His days in professional practice afforded him great experience across assurance services, due diligence and post-merger integration for clients including WPP, Omnicom and BSkyB. Barry has advised across a range of enterprise values from small design agencies to a £1bn telco transaction.
He joined Green Square in 2012 where he has been involved in a variety of M&A work across the marketing and marketing meets tech sector.
When & Where
The Art of New Business
The Art of New Business is a collaborative network of like-minded individuals set up by Karla Morales-Lee and Sarah Bradley. Our focus is on finding new ways of winning business, and giving support and advice to each other. We run events in London and Manchester for new business executives, managers and directors working in the creative sector. For each event we select speakers who can inspire our network to think differently about what they do and how to do it. We want to lead the search for ‘a better way’. That means better people, better processes, better tools and better results. Bringing in new business for your agency can often be a lonely, high pressured job, so this network has been set up to support and inspire those of you facing daily pressure to bring in new business, often in silo from the rest of their organisation.