The Customer is King! Without customers you don't have a business. Explore the different strategies you will use to attract your customers and keep them. You will learn:

• Overview of marketing activities and how to choose the right ones for your business?
• What does your brand say about your business
• Segmenting your Market?
• Marrying your 3 C's: Customers, Channels & Competition?

Ideal for individuals who are thinking of setting up their own business, in the process of setting up a new business and for those who have already set up their business but do not yet have a business plan for their business.

Targeting & Securing Your Customers is our fourth step in writing your business plan. As part of the IN Enterprise Hub's Business Escalator Programme each session focusses on the different sections of your business plan. Attend any session or attend all six sessions to provide you with your roadmap to success.

COVID-19 Update: While training events are permitted to go ahead under Tier 3 Restrictions, an online option will be available for those who prefer not to attend in person.