Targeting Your Audience & Defining Your Marketing Mix - Amber Raney-Kincade...
Making business decisions means that you must know your audience. In this workshop, learn how to define your potential audience through understanding their basic make-up, and then learn how to speak to them in their environment. The seminar will cover:
What is an audience profile?
Who is your target audience?
How can you reach this audience?
This is the perfect session for start up businesses who want to avoid spending time and money on the wrong marketing approach. Learn from others mistakes and create an effective marketing mix.
Amber Raney-Kincade splits her time between tour guiding and working as a marketing consultant. She is a qualified guide in the City of London, Westminster and Camden. She holds an MBA in International Marketing and teaches social media courses at CityLit. A native Texan, she has called London home for 16 years and loves discovering new and interesting history for her dynamic walking tours.
This event will take place in Kensington Central Library Lecture Theatre
The schedule is as follows:
Refreshments & introduction by the librarian 5.30pm – 6pm
Talk + Q&A 6pm -7.30pm
Networking & finish 7.30-7.45