For business leaders who work in Marketing, Sales, and Business Development roles, join us in our Innovation Space at The Whisky Bond, Glasgow, to discover how to design great value propositions that really resonate.
A deeper understanding of your customer leads to more relevant solutions. By creating value propositions that truly resonate with your customers you will be able to more effectively communicate your offer, create new and improved products and services, make changes to your website/digital strategy with confidence, and conduct more effective sales calls and meetings.
During this 2-hour Taster Workshop you will learn the basics of Value Proposition Design, the Value Proposition Canvas and how to create and validate products and services customers want. These visual tools will help you make complex issues easy to understand and actionable. They also introduce a common language for teams, and a process for business development that can help to sustain your organisation into an uncertain future.
Book: Value Proposition Design
This hands-on and interactive Taster Workshop is based around the content of the book Value Proposition Design, the sequel to the international bestseller Business Model Generation and the #1 bestseller in Customer Relations Books on Amazon. There will be time given to networking and knowledge sharing.
Join us for an afternoon full of inspiration, knowledge sharing and networking. Signup now, or contact firstname.lastname@example.org for more information. Our Innovation Space is located 5 mins north of the city centre with free parking available outside the building.