Free

Tech Class: Start-up PR & Communications

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UKFast.Net Limited

Birley Fields

Manchester

M15 5QJ

United Kingdom

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Description

This session would cover the essentials of what you need to plan, execute and measure an external communications strategy.

This would include:

- Establishing a framework for your communications

  • o What do you want to say?
  • o Why should anyone care?

- Your audiences

  • o Who are they? (customers, employees, investors?)
  • o What pressures do they face?
  • o What would make their lives better?
  • o Who do they listen to?

- Channels

  • o How do we reach your audiences?
  • o How can we engage them?

- Execution

  • o Brilliant content
  • o Brilliant media / influencer relations
  • o Brilliant execution

- Evaluation

  • o How will I know when my comms strategy is working?


About the Presenter

Nikki co-founded Fourth Day in 2002 and has over 20 years experience in PR, communications and crisis management. Her experience spans technology, retail, not for profit and professional services. She is based in the Manchester office, which opened in 2011.

Nikki heads up client services for Fourth Day and provides strategic support across the company’s client base. She is doggedly persistent in her desire to get the best results and to prove the value of PR to organisations. She loves developing the Fourth Day team – which is jam-packed with inquisitive, entrepreneurial and creative minds, helping them to realise their full potential.

As well as volunteering as a mentor to start-up tech firms in the North West, Nikki also sits on the board of the social enterprise, Girls Out Loud.

Outside of Fourth Day she is a big music fan, a mum of three, ‘momager’ to a budding rock star and a lifelong supporter of West Bromwich Albion FC.

https://www.fourthday.co.uk/

https://www.linkedin.com/in/nikki-scrivener-66a3131/

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Date and Time

Location

UKFast.Net Limited

Birley Fields

Manchester

M15 5QJ

United Kingdom

View Map

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