Tech For Growth: AI for Business, Content Creators

This workshop aims to equip SMEs, marketers and content creators with practical advice on AI tools and strategies for producing video, audio or images that connect with your audience, and enhance personalisation and targeting.

This virtual 2-hour workshop is hands-on and will help you achieve greater impact with your business content.

Join this webinar to learn more about:

• The importance of multimedia content in marketing campaigns
• How generative AI is changing creative work
• Prompting Techniques to humanize AI-Generated Content
• Legal considerations
• Simple strategies to stay focused and avoid overwhelm
• How to create and repurpose content with practical demonstrations

Following the workshop, you will have:

• AI Tools and tips to get you started
• The ability to use at least three AI tools to generate multimedia content
• An understanding of how Tech For Growth's dedicated 1-2-1 specialist consultancy can support your business

About the Speaker:

Mark Horton is the Founder of the Marketing agency Brandbuildermark.com. He worked for over 25 years in the creative industries, from graphic design and branding to TV executive producer. Today, he also advises businesses on AI, turning ideas into visual narratives that resonate with audiences to drive results.

About Tech For Growth

Tech for Growth is a fully funded initiative that provides dedicated, targeted tech adoption consultancy to small and medium businesses in the West of England.

A West of England Mayoral Combined Authority initiative, delivered in partnership with Business West and techSPARK, to help SMEs in the region improve their digital skills to grow.

Your Data

We take your data very seriously and are committed to the privacy and security of it. This event is funded by the West of England Combined Authority as part of the Tech for Growth programme, your data will be passed to them. Their privacy policy is available at West of England/ Privacy.

Where you provide personal data to us, it is essential that you have the right to give us that personal data, and to allow us to use it as anticipated by the arrangements between us. This includes where the personal data that you are providing relates to people other than yourself. We will rely on you to make sure that you do have those rights. Both we and you will comply with our obligations under all relevant laws and rules on data protection and privacy.

The support provided through Tech for Growth may involve referrals to third parties and data may be shared with them for the purpose of delivering this support.