According to research released in mid-2021, cyber attacks linked to nation states more than doubled between 2017 and 2020. Similarly, the National Cyber Security Centre’s 2021 annual review highlighted over 750 incidents within the last 12 months – many of which again were linked to national actors – with COVID-19 vaccine IP emerging as a particular target.

Yet even more prevalent than attacks focusing on government bodies or critical infrastructure was an increase in nation state hacks focused on the enterprise - irrespective of sector. With public and private organisations under increasing threat, and with the importance of making the right choice of vendor more critical than ever, how can cybersecurity brands ensure their messages cut through at a time when every player in the marketplace is claiming relevance?

In this webinar, experts from April Six, Microsoft and CompTIA will discuss the current landscape, and how cybersecurity vendors should leverage marketing and communications when their customers are facing an unprecedented assault on their data, finances and reputations. How can they better educate both CISOs and policymakers about emergent threats and potential solutions? And how should vendors craft a differentiated and authoritative brand expression that will demonstrate real value to sensitive national issues and matters of existential business risk?

Our panel includes:

Kaja Ciglic, Senior Director - Digital Diplomacy at Microsoft leads the company's work on issues related to international peace and stability to advance trust in the computing ecosystem. Previously, she led Microsoft’s international cybersecurity policy work in an effort to develop policies that support development, growth, and innovation, and advance security, privacy, and trust in the information age.

Alex Kurth, Head of Strategy at April Six has partnered with some of the worlds most established technology giants on strategy for demand, brand and account-based programs. His experience includes everything from hardware and software to services and SaaS, with the need to engage diverse buying committees from the SMB to the Enterprise.

Dr. James Stanger, Chief Technology Evangelist at CompTIA has consulted with corporations, governments and learning institutions worldwide about IT security, open source, and network administration for over 20 years.

Vernon Hunte, Associate Director for Public Affairs at April Six is responsible for directing the political engagement and campaigns for our clients in Westminster, Whitehall, the Devolved Administrations and European Institutions. His professional background includes more than twelve years working in public affairs, developing an extensive political network.

If you have a question you would like our panel to consider, please submit it by clicking here.