Tech Futures Forum 2014
Wednesday, 16 April 2014 from 12:00 to 19:00 (EDT)
THE TECH FUTURES FORUM 2014
: 12:00pm–1:00pm – Registration
: 1:00pm–1:10pm – Introduction and Overview
The Future Laboratory co-founder Martin Raymond, and LS:N Global editor Lucie Greene talk you through the issues, insights and trends setting the afternoon’s technology-driven agenda.
: 1:10pm–1:40pm – Global Market Overview
Our annual look at what is new, next and game-changing in the world of in-store, online and immersive, consumer-focused technology.
Our global focus includes Tech Convergence, Wearable Tech, M-commerce, Cashless Payments, Virtual Currencies, Netstalgia, The Experience Economy, Womenomics, 3D Printing, Slowcial Media, Futuretainment, Big Data/Personal Information Economy, Phy-gital Commerce and Nu-biometrics.
: 1:40pm–2:00pm – In Conversation I with Dave Patten, head of new media at The Science Museum and LS:N Global journalist Rowland Manthorpe
: 2:00pm–2:20pm – The New Tech Consumer
Globally, regionally and locally, technology is revolutionising the consumer journey, while consumers continue to revolutionise technology – especially in the areas of:
: Next-generation Broadband
: Content and Apps
: Mobile Money
: Cloud Services
: Big (Friendly) Data
And that is only the developing world, as this presentation will reveal. In the west, markets are also being driven by the life stages of consumer groups, including Generation I (under-11s), Generation D (under-20s), Millennials (under-35s), Generation X (under-50s), Generation Jones (under-60s), Neo Boomers (under-65s), Trad Boomers (under-75s). Here we look at how their life stages are driving new life needs, styles and technological desires.
: 2:20pm–3:00pm – Tech Tea and Silicon Buns
: 3:00pm–3:20pm – Tech Trends Rising
From Silicon Valley to the Silicon Fells, from CES to Milan Design Week, our team of analysts, researchers and visualisers bring you the technology trends driving new market opportunities. Trends profiled in this section include:
: Experiential Tech (endless aisle walls, virtual stores, flat-screen malls)
: Fem Tech (headphones for women, mobile accessories, personal environment monitors for women)
: Bio-metric Bespoke (Nordstrom’s virtual fitting rooms, Bloomingdale’s Me-Ality booths, Brooks Brothers and Victoria’s Secret using biometric scanners for a more customised fit)
: TIR Tech (Third Industrial Revolution technology) and the growth of mass-market 3D printing from brands such as MakerBot
: Cashless Currencies (with their mistrust of banks, consumers are slowly turning towards peer-to-peer currencies to buy and sell items. Think Bitcoin, PulseWallet and Impossible, a social currency and exchange network for good deeds)
: Augmented Retail 2.0 (apps that let you try on clothes from Topshop, Tesco’s augmented reality magazine, Ikea’s augmented reality catalogue that enables you to test and try virtual products in your home)
: Wearable Tech (June, the bracelet that measures sun exposure, Galaxy Gear from Samsung, the Kapture wristband that records the serious and whimsical moments of your conversation)
Other trends covered in this section and accompanying Tech Futures report include Connected Autos, Geo-tech, Digital Tactility, Intuitive Tech and Next-generation Internet of Things.
: 3:20pm–3:40pm – In Conversation II with founder and CEO of wearable technology company Kovert Designs Kate Unsworth and LS:N Global editor Lucie Greene
: 3:40pm–4:10pm – Innovate
The brands, products, kits and multi-play technologies that are revamping tomorrow’s technology landscapes. Case studies include:
: Moment Factory – the agency that revitalised a Los Angeles International airport terminal, transforming a traditionally staid space into a destination in its own right
: Sen.se – creator of Mother, a home-monitoring system that moves beyond the Internet of Things to create the Internet of Life with its intuitive tracking capabilities
: DIY.org – the US-based social network platform providing a new spin on traditional Scouting activities with awards for circuit-building and hacking, among others
: Fairphone – mobile transparency with an ethical edge
: Box – a film by robotics firm Bot & Dolly that created moments of magic through the clever combination of robotics, projection-mapping and storytelling
: 4:10pm–4:30pm – In Conversation III with creative digital strategist Daljit Singh and LS:N Global insight editor Hannah Stodell
: 4:30pm–4.40pm – Tech Futures Showcase
The apps, products, hardware and phy-gital spaces to watch out for in 2014/2015, presented by LS:N Global visual editor Jo Tulej and senior journalist Peter Firth.
: 4.40pm–5.00pm – In Conversation IV: Daniel Hirschmann, owner of Hirsch and Mann and Mike Johnston, customer insights and R&D advisor at Technology Will Save Us with LS:N Global senior journalist Peter Firth
: 5:00pm–5:15pm – Toolkits and Conclusions
: 5:15pm–6:30pm – The Social Networking
We power down the forum and invite you to plug in to the team – over a glass (or two) of Laurent-Perrier
Our Speakers On The Day
Dave Patten, head of new media, The Science Museum
Dave’s role at The Science Museum, London, includes managing all aspects of new media and AV, from conceptual design, prototyping and production to project-managing external developers and production companies. He has a background in electronics and computer science, and has worked at the museum for more than 25 years, developing exhibitions and leading development teams. Dave was the technology architect and technical project manager for the Science Museum’s Wellcome Wing and Dana Centre, which opened in 2000 and 2004, respectively. He recently worked with Google to develop the groundbreaking Web Lab (www.chromeweblab.com). He is a frequent speaker at national and international conferences.
Daljit Singh, creative digital strategist
Daljit, a former lead interaction designer at IBM, established Digit, one of the first digital agencies, in 1996. While at the helm he placed great emphasis on a rigorous user-centric and design-led research and development programme. He sold Digit to WPP in 2005 and won some awards along the way: the coveted D&AD Black Pencil, two BAFTAs, Clios, a Cyber Lion and the Design Week Best of Show.
He has been awarded a collection of accolades, including The Financial Times’ Top 50 Creative Minds twice. After Digit, Daljit was a founding partner of Conran Singh in London, the first digital offer by the Conran design empire. He has also worked as the executive creative director on acclaimed global campaigns for Motorola, Sony Ericsson, London’s National Gallery, the BBC, Shell, Unilever, Nokia and Microsoft. Most recently he has worked with Vertu, The Guardian newspaper, Sony, Jaguar and a variety of new companies.
Kate Unsworth, founder and CEO, Kovert Designs
As founder and CEO of Kovert Designs, an electronic design agency based in London, Kate is on the cusp of the intersection between fashion and technology. Kate’s duties range from working with her technology team to build gadgets from scratch to sketching designer jewellery and working with designers to create new brands.
The premise of Kovert Designs is to bring wearable technology from the early adopter phase to the early majority consumer, with finely executed design cues and usability.
Daniel Hirschmann, owner, Hirsch & Mann
Daniel is an artist, maker and educator who uses the relationship with technology as the core of his practice. He has been making interactive installations, spaces and objects for more than 10 years, and has worked with organisations from Nike and AOL to the Science Museum and the Whitney Museum of American Art. He has shown work internationally and has taught physical computing, Arduino, programming and interaction design locally and abroad for more than eight years. Daniel will explain the ethos behind his creative technology consultancy Hirsch & Mann.
Mike Johnston, customer insights and R&D advisor, Technology Will Save Us
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