@TechHub - Marketing for Start-ups with Google's Obi Felten
Wednesday, October 5, 2011 from 6:30 PM to 9:00 PM (BST)
Following a highly successful Office Hours here at TechHub last month we are delighted to have Obi Felten, Director of Consumer Marketing for EMEA, Google back with us for an evening to share her considerable experience and insight.
Focusing on themes and ideas to help Start-ups and Entrepreneurs get maximum marketing value from limited resources Obi will be doing a 10-15 minute talk before opening the floor to 45-50 mins of questions.
Submit your questions and queries to Obi...
To help tailor this session to the needs of a Start-Up audience we are giving you the opportunity to submit questions and queries in advance. You can submit questions (and rate other people's too) hereObi Felten Bio
Obi is Director of Consumer Marketing at Google, which sounds like the easiest job in the world until you consider that Google launch hundreds new product features a quarter across search, Chrome, maps, mobile and social.
Thanks to her and her multi-national team’s efforts, many more Europeans now know what a browser is and use Chrome, mobile users from England to Russia to South Africa search by talking to their phone, and the Germans tried out and got to like StreetView. As her 20% project Obi works on developer and startup projects, helping Google make a positive contribution to the tech startup scene in EMEA.
Before joining Google, Obi set up the ecommerce arm of jewellery retailer H.Samuel, worked as a strategy consultant and launched online toy start-up eToys in the UK and Germany eToys experiencing the 99-01 dotcom boom/bust first hand.
Obi grew up in Berlin with a short stint in upstate New York, went to university in Oxford and lives in London with her husband (a beekeeper) and young son (a pirate).
Tonight's event will begin with drinks/networking at 6.30 followed by talk/discussion from 7 - 8pm and then more drinks/networking till 8.30/9pm.
Cancellation PolicyTickets for events at TechHub and sold through Eventbrite are non-refundable, except in the following circumstances:
- In the event of a sold out event and where we are able to resell the ticket (TechHub will not be liable for unsold tickets);
- In the event of postponement of the event, where your ticket will be valid for the rescheduled date or you will be entitled to a refund;
- In the event of cancellation of the event in which case a refund will be made.TechHub retains the right to refuse entry
To get to TechHub
- Take Exit 5 from Old St tube station up to City Rd
- It's about 20 seconds straight ahead on your right, at number 76-80
See you @TechHub!
TechHub is a new and exciting project creating a physical space in London for tech start-ups not just based nearby but entrepreneurs and others in the tech industry from across the UK, Europe, the US and beyond.
We've created a new community space reflecting the vibrancy and global outlook of the technology scene.
TechHub is affordable and accessible, with a great environment to bring together the right people in one place - the people who really do want to change the world through their businesses. We're right on 'Silicon Roundabout' in the Old Street area of London where there is an existing cluster of tech start-ups.