Technical Product Manager Online Course

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A Technical Product Manager plays a crucial role in bridging the gap between engineering, business strategy, and customer needs. This comprehensive course is designed for professionals who aspire to master product management, technical leadership, and strategic decision-making in the technology-driven business landscape.

You will learn how to oversee product lifecycle management, drive new product development, create product roadmaps, and optimize go-to-market strategies. The curriculum combines technical product strategy, market research, product pricing, portfolio analysis, and stakeholder management, ensuring you become adept at handling cross-functional teams, risk assessment, and financial analysis.

Through real-world case studies, you will develop skills in agile product management, customer requirements analysis, competitive analysis, product feature prioritization, and channel management. The course also equips you with the ability to apply marketing fundamentals, leverage data-driven decision-making, and communicate effectively with engineering teams, executives, and customers.

By mastering concepts such as product classification, brand positioning, stakeholder mapping, engagement strategies, risk mitigation, and communication skills, you will be prepared to lead innovative product strategies that deliver measurable business impact. Whether you are transitioning from a software engineering role or aiming to scale your career in product management, this course offers an end-to-end learning path to excel as a Technical Product Manager in any industry.

Learning Outcomes

1. Apply product management frameworks to develop successful product strategies.
2. Conduct competitive and market analysis for informed decision-making.
3. Manage stakeholders effectively to align product and business goals.
4. Implement pricing and portfolio strategies for optimal market positioning.
5. Monitor product performance using financial and risk management tools.
6. Communicate product vision clearly to technical and non-technical audiences.

Course Link: Technical Product Manager

Course Curriculum:

Module 01: Introduction to Product Management

Understand the fundamentals of product management, roles, responsibilities, and its importance in the tech-driven economy.

Module 02: Product Classification

Learn how to classify products based on customer needs, industry segments, and technological complexity.

Module 03: Developing the Product Plan

Master product planning, roadmap creation, feature prioritization, and aligning strategies with company objectives.

Module 04: New Product Development

Explore the processes, methodologies, and frameworks for creating innovative products from concept to launch.

Module 05: Levels of a Product and Product Life Cycle

Analyze product structure, core benefits, and strategies for each stage of the product lifecycle.

Module 06: Product Pricing Strategy

Develop pricing models based on market research, competitor analysis, and customer value perception.

Module 07: Product and Brand Portfolio Analysis

Learn portfolio management, brand positioning, and optimizing product mix for profitability.

Module 08: Channels Management

Understand distribution channels, sales networks, and digital channel optimization.

Module 09: Basics of Marketing for Products

Gain knowledge in marketing strategies, promotion tactics, and customer engagement methods.

Module 10: Financial Analysis for Product Management

Apply budgeting, forecasting, and ROI analysis for product decision-making.

Module 11: Stakeholder Theories

Understand different stakeholder models and their impact on product management.

Module 12: Stakeholder Mapping

Map key stakeholders and assess their influence and interests in product decisions.

Module 13: Building Strong Business Relationships With Stakeholders

Learn trust-building, negotiation, and collaboration techniques.

Module 14: Stakeholder Engagement Through Effective Communication

Master communication frameworks, reporting methods, and engagement strategies.

Module 15: Risk and Types of Risk

Identify operational, financial, and market risks in product management.

Module 16: Monitoring and Evaluating the Engagement

Measure engagement success and adjust strategies for improved outcomes.

Module 17: Communication Skills

Enhance verbal, written, and presentation skills for cross-functional collaboration.

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Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.