Martyn Evans (@martynrevans)
Phase 1: Understand the Problem - 5th, 6th, 7th December
Identify and validate a problem that your innovative early customers really care about and that you have a passion to solve. Declare your purpose, test your assumptions and explore your business model.
Jack Hubbard – “Why your purpose holds the key to successfully discovering your product”
- Testing hypotheses – the science of validating early ideas
- Value Proposition Design – find what customers will bite your hand off for
- Unpicking your vision – using your vision to determine the detail of your product
- Inception – aligning your team around the vision
- Empathy Mapping – gaining a deep understanding of your customers
- Business Model Canvas – road testing how to make the money!
- Lean Start Up – understand the mindset used by the most successful start ups in the world
- Cognitive Bias – make critical but invisible decisions visible
- Social marketing – building tribes around the problem you’re solving
- Networking – meet and share your new concept with the brightest and best in Cape Town
- ‘Demo Day’ 1 – practice sharing your value proposition
Phase 2: Articulate your solution - 8th, 9th, 10th December
Define a Minimum Viable Product that solves your customers’ problem and aligns with your company vision and values. Empower your team, take a user-centred, design-led approach and identify the metrics of success.
Martyn Evans – “How ground-breaking sexual health digital service, SH:24, was delivered in 8 weeks”
- Minimum Viable Product design – create the smallest product that customers will pay for
- User testing – how to close the learning loop
- Metrics and data-driven design – know the numbers that matter
- Leon Odey-Knight – Delight: “The difference between buying once and becoming an advocate forever”
- Balanced Teams – building a cross-functional team, expert at solving problems
- Whole day Road Trip – visit the most innovative companies in Cape Town
- Social Big Bash!
- ‘Demo Day’ 2: practice sharing your products
Phase 3: Find your market - 11th, 12th, 13th December
Create an environment and culture for the successful and sustainable growth of your product. Consider your market and how to communicate with them and address the concerns of your investors.
- Andre de Wet – “The secret world of funding, corporate opportunities and partnership”
- Doug Cherry – “How a VC will view your business – and what to do about it”
- Pitch Deck – preparing a killer presentation to snare investors
- Marketing – Deploying the principles of entrepreneurial marketing
- Revenue chain – understand how money flows through the business and how to increase value
- Carrie Bedingfield: Creating a functional business – clear roles, clear meetings, clear comms
- Getting corporate buy-in – what intrapreneurs can do to get the runway they need
- ‘Demo Day’ 3: practice sharing your pitch deck
- The Big Demo Day – share your product with external partners
- The Big Wrap Up (social!)
When & Where
We're Unboxed. We collaborate to grow your ideas for digital products and services. Then we build them. We can also improve the way your organisation works.
We do this through agile and lean techniques, using Ruby on Rails.