Tell your story... PR, blogs, case studies - your story, your content

Join us for a practical and inspiring workshop led by Kirsty Smallman, Managing Director of PR and content creation agency J&PR Ltd.

Kirsty will guide you through the essentials of crafting and sharing your business story - from press releases and blogs to case studies and content planning. Whether you're just starting out or looking to refine your approach, this session will help you unlock the power of PR and content to boost your visibility and connect with your audience.

What We'll Cover

• Welcome and introductions
• Understanding the power of PR
• Finding and shaping your business story
• Writing effective press releases
• Creating engaging blog content
• Developing impactful case studies
• Repurposing content for your website, social media, and more
• Building a practical content plan
• Next steps and how to keep momentum
• Homework to put your learning into action

Business Takeaway

You’ll leave with a clear understanding of how to identify your business story, create content that resonates, and build a content plan that supports your goals - all with practical tools you can start using straight away.

Who Is It For?

This workshop is ideal for small business owners, marketing leads, freelancers, and anyone responsible for promoting a business or service. No prior PR or content experience needed - just bring your ideas and enthusiasm!

About your specialist - Kirsty Smallman

Kirsty Smallman is the Managing Director of J&PR Ltd, a PR and content creation agency based in Wellington, Shropshire. Founded 13 years ago, J&PR represents clients across a wide range of sectors including education, charity, manufacturing, professional services, and healthcare. Kirsty specialises in helping businesses uncover and share their stories through impactful content and strategic PR. Her sessions are known for being hands-on, insightful, and full of practical takeaways.

FAQs

Q1: Is this event free?

A: Yes, it is free for people looking to start a business and SMEs based in the Shropshire Council area (excluding Telford & Wrekin)

Q2: What if I register and can't attend.

A: If you are unable to attend, we kindly request 72 hours' notice. Please cancel your ticket via Eventbrite to allow others to take your place.

Q3: What if I am based outside of Shropshire council area and want to attend?

A: This event is fully funded and free to businesses based in the Shropshire Council area only (excluding Telford and Wrekin)

Please note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding.

Q4. Will I receive an email reminder for this appointment?

A: You will receive a reminder for this booking via Eventbrite.

Q5 . Is there parking at the venue?

A: There are 2 car parks at the venue, one just off the roundabout outside the Flaxmill and another behind the site found by following the road past the front entrance.

Registering your vehicle: Please note you do need to register your vehicle on arrival, there will be an opportunity to do this at the event or at reception.

Q6: How can I locate the Stables in the Flaxmill, where the event is taking place?

A: Accessing the Stables: From the car park off the roundabout, follow the path past the Albrew Maltsers sign around to where you will see the signs for both the mill and the café, opposite that is the Stables, featuring two sets of double doors.