Telling Business Stories, Connecting with Customers

1:15 on the 18th September 2025 - LIVETALK stage

In a world full of noise, stories help businesses stand out. At #WBS25, we’ll explore how authentic storytelling builds trust, strengthens brands, and creates lasting customer connections.

Together with our exhibitors, we’ll uncover unique narratives—from inspiring origin stories to real-world impact - and learn how to share them in ways that truly resonate. Seasoned experts in storytelling, marketing, and communication will share practical insights on how to humanise brands, inspire loyalty, and engage audiences with clarity and impact. Whether you’re a business leader, entrepreneur, or part of a customer-facing team,

This event will equip you to turn your exhibition - and your everyday business - into a compelling story that captures attention and leaves a lasting impression.