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Telling it like it is - Effective Copywriting (Edinburgh)

Arts & Business Scotland

Thursday, 9 March 2017 from 10:30 to 16:00 (GMT)

Telling it like it is - Effective Copywriting...

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Sales End 8 Mar 2017
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11 Tickets £50.00 +£0.00 Fee

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Event Details

Registration: 10:30am | Event: 10:45am-4.15pm 

Using copywriting skills to build an effective case for support.

This one-day training session is aimed at all individuals, regardless of their existing skills or experience, who need to develop a case for support for their project or cause. Offering a combination of project-based, hands-on writing exercises with tips, techniques and critical theory, the training session explores the five stages of the copywriting process in the context of putting together an effective case for support.

 During the course of the session, we’ll cover off a number of topics including:

  • Articulating a vision for your case for support
  • Mapping out a communications journey
  • Distinguishing features from benefits
  • Creating a copy platform and a copy key
  • Defining and applying your tone of voice
  • Writing creative headlines
  • Crafting an elevator statement

Fees:

£25+VAT for Arts & Business Scotland members
£50+VAT for non-members

Includes lunch plus tea and coffee throughout

Supported by the National Lottery through Creative Scotland

Supported by The National Lottery through Creative Scotland

Scotrail is Arts & Business Scotland's event partner

Do you have questions about Telling it like it is - Effective Copywriting (Edinburgh)? Contact Arts & Business Scotland

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When & Where


1st Floor, Rosebery House
9 Haymarket Terrace
EH12 5EZ Edinburgh
United Kingdom

Thursday, 9 March 2017 from 10:30 to 16:00 (GMT)


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Organiser

Arts & Business Scotland

Arts & Business Scotland is an independent Scottish charity. It has equivalent organisations in the other parts of the UK - Arts & Business (England - part of Business in the Community), Arts & Business Ireland and Arts & Business Cymru.

We act as a conduit between the cultural and business sectors, helping to nurture the creative, social and commercial relationships that will enrich creativity and cultural engagement across Scotland.

Our definition of ‘culture’ includes visual arts and crafts, performing arts, music, literature, museums, libraries, heritage, architecture, design and film.

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Telling it like it is - Effective Copywriting (Edinburgh)
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