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Telling it like it is - Effective Copywriting (Edinburgh)

Arts & Business Scotland

Thursday, 28 September 2017 from 10:00 to 16:30 (BST)

Telling it like it is - Effective Copywriting...

Ticket Information

Ticket Type Remaining Price    
Full price
Sales End 2d 1h 42m
4 Tickets from £80.00
Full price
4 Tickets £120.00 +£0.00 Fee
ABS Member
4 Tickets £80.00 +£0.00 Fee

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Event Details

This one-day training session is aimed at all individuals, regardless of their existing skills or experience, who need to develop a case for support for their project or cause. Offering a combination of project-based, hands-on writing exercises with tips, techniques and critical theory, the training session explores the five stages of the copywriting process in the context of putting together an effective case for support.

During the course of the session, we’ll cover off a number of topics including:

  • Articulating a vision for your case for support
  • Mapping out a communications journey
  • Distinguishing features from benefits
  • Creating a copy platform and a copy key
  • Defining and applying your tone of voice
  • Writing creative headlines
  • Crafting an elevator statement

About the trainer
Allison Traynor is an experienced copywriter and brand consultant who works with a variety of private, public and third sector organisations, helping them to find their voice, articulate their message, and ultimately, achieve their communication goals.

Allison has a particular interest in working with arts, charitable and public sector organisations and her fund-raising and case for support writing includes work for National Museums Scotland, The Queen’s Hall, Gretna Landmark Trust, Highland Museums Forum, Kilmahew/St Peter’s, National Youth Choirs of Great Britain, Penicuik House Preservation Trust, Willow Tea Rooms Trust and Maid of the Loch. 


£80+VAT for Arts & Business Scotland members
£120+VAT for non-members

Includes lunch plus tea and coffee throughout


Do you have questions about Telling it like it is - Effective Copywriting (Edinburgh)? Contact Arts & Business Scotland

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When & Where

1st Floor, Rosebery House
9 Haymarket Terrace
EH12 5EZ Edinburgh
United Kingdom

Thursday, 28 September 2017 from 10:00 to 16:30 (BST)

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Arts & Business Scotland

Arts & Business Scotland is an independent Scottish charity. It has equivalent organisations in the other parts of the UK - Arts & Business (England - part of Business in the Community), Arts & Business Ireland and Arts & Business Cymru.

We act as a conduit between the cultural and business sectors, helping to nurture the creative, social and commercial relationships that will enrich creativity and cultural engagement across Scotland.

Our definition of ‘culture’ includes visual arts and crafts, performing arts, music, literature, museums, libraries, heritage, architecture, design and film.

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Telling it like it is - Effective Copywriting (Edinburgh)
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