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Telling your Business Story

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The British Library's Business and IP Centre

96 Euston Road

London

NW1 2DB

United Kingdom

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No Refunds

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Can you tell your six business stories?

Many entrepreneurs just learn their sales 'pitch' and go no further, but you could be missing out on a valuable communications tool.

Storytelling in business works. It enhances memory, enthusiasm and commitment in your listeners. But where do you get the stories from and when should you use them? This three-hour session (and the accompanying book which you will receive) was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library’s Business & IP Centre. It includes:

  • How to find the right stories and when to use them

  • Creating a Sacred Bundle of your organisation’s history, values and magical moments

  • The six stories you should learn by heart

  • Using stories at every stage of the entrepreneurial journey.

Ideal for businesses from every industry, Telling your Business Story offers you a new path to business success, through deeper and better communication with the people who matter most: your investors, customers and employees. It has been used as a basis for British Council webinars for international entrepreneurs.

You’ll come away with an action plan as well as plenty of inspiration and information to work on for the future.

After the event you will receive a pack of slides covering the workshop, as well as Melissa Addey's eBook The Storytelling Entrepreneur, which will help you tell your business story to future customers, investors and other stakeholders.


Feedback:

"A new way of thinking about and interacting with my business. Genius!"

"Brilliant: engaging and inspiring!"

"Addey has created the essential guide to storytelling for entrepreneurs." Sue Hollingsworth, Director of the Centre for Biographical Storytelling


We do not take cancellations but if you are unable to attend on the day you will still receive the slides and eBook by email after the workshop.

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Date and Time

Location

The British Library's Business and IP Centre

96 Euston Road

London

NW1 2DB

United Kingdom

View Map

Refund Policy

No Refunds

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