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Telling your Sustainability Story: a bitesize introduction

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An intro to the basic principles behind creating effective PR that promotes how you're protecting the environment

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So, your company is proudly making itself greener and being kinder to the planet: you're reducing waste, using less energy, replacing resources with greener alternatives and probably doing a whole lot more. 

Who are you telling about this?

No-one? Then your business could be losing out on significant opportunities. The demand for green is growing rapidly: 74% of consumers prefer to buy from a company actively being greener, 43% of smaller companies have been asked for their sustainability policies by bigger companies, and over half of UK local authorities incorporate sustainable purchasing policies into their tendering processes. 

Tell your sustainability story loud and clear and you can attract new customers, increase loyalty in existing ones, boost staff motivation and attract job-seekers - especially Millennials and Gen Z who want to mix work with their personal ethics. Just as importantly, you can also use your experience to inspire others to become greener so the planet benefits even more. 

However, a Government study just released*, shows only 34% of the public trust companies to tell the truth and 40% believe that companies are socially responsible. So how can you overcome this initiall wall of suspicion to gain the trust and respect of your target audience? 

This free introductory session will oultine the principles behind telling a compelling sustainability story with honesty, clarity, and passion. 

This session will cover:

  • the range of business benefits that flow out of telling your sustainability story

  • an introduction to the 'psychology of green': how different groups of people react to environmental messages

  • 5 principles for telling a story so it grabs both hearts and minds

  • case studies of businesses who've told a compelling green story

With plenty of debate currently about the need to embed sustainability into our economic recovery plus the South Korean public being the first people to choose a Government because of its climate emergency policies,  all the signs are clearly pointing to green becoming the new normal. Customers will expect it as a matter of course, and if you're not communicating your sustainability achievements, you'll be left behind. 

Join this free online introduction to gain a understanding of how to use your green stories to future-proof your business and to future-proof the planet.

Dates of the next webinars coming up:

Tuesday 4th August

Thursday 20th August 

*BEIS Public Attitudes Tracker 2020 Wave 33 7th May 2020 

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