Event Information
About this event
So, your company is proudly making itself greener and being kinder to the planet: you're reducing waste, using less energy, replacing resources with greener alternatives and probably doing a whole lot more.
Who are you telling about this?
No-one? Then your business could be losing out on significant opportunities. The demand for green is growing rapidly: 74% of consumers prefer to buy from a company actively being greener, 43% of smaller companies have been asked for their sustainability policies by bigger companies, and over half of UK local authorities incorporate sustainable purchasing policies into their tendering processes.
Tell your sustainability story loud and clear and you can attract new customers, increase loyalty in existing ones, boost staff motivation and attract job-seekers - especially Millennials and Gen Z who want to mix work with their personal ethics. Just as importantly, you can also use your experience to inspire others to become greener so the planet benefits even more.
However, a Government study just released*, shows only 34% of the public trust companies to tell the truth and 40% believe that companies are socially responsible. So how can you overcome this initiall wall of suspicion to gain the trust and respect of your target audience?
This free introductory session will oultine the principles behind telling a compelling sustainability story with honesty, clarity, and passion.
This session will cover:
the range of business benefits that flow out of telling your sustainability story
an introduction to the 'psychology of green': how different groups of people react to environmental messages
5 principles for telling a story so it grabs both hearts and minds
case studies of businesses who've told a compelling green story
With plenty of debate currently about the need to embed sustainability into our economic recovery plus the South Korean public being the first people to choose a Government because of its climate emergency policies, all the signs are clearly pointing to green becoming the new normal. Customers will expect it as a matter of course, and if you're not communicating your sustainability achievements, you'll be left behind.
Join this free online introduction to gain a understanding of how to use your green stories to future-proof your business and to future-proof the planet.
Dates of the next webinars coming up:
Wednesday 5th August
Thursday 20th August
*BEIS Public Attitudes Tracker 2020 Wave 33 7th May 2020
Organiser Green Spark
Organiser of Telling your Sustainability Story: a bitesize introduction
Green Spark helps clients to tell their sustainability stories with authenticy, clarity, pride and passion to grab the hearts and minds of the people they want to reach, whoever they are. We create compelling content that attracts new customers, increases loyalty in existing ones, boosts staff retention and attracts job-seekers, especially millennials and Gen Z. Green is going to be the new normal so businesses need to be proudly telling the world about their green credentials in order to future-proof their business and to future-proof the planet.
Our knowledge and experience is gained from over 30 years of developing and delivering environmental communications and campaigns, plus time spent in environmental journalism. We've worked at local, regional and national levels: from inspiring communities at the grass-roots to running UK-wide public awareness campaigns; and from reporting about rural affairs on a Sony award-winning local radio magazine programme to producing an environmental news programme on Radio Four.
Scientific training is also mixed in with our creative eye to ensure that your story is told with the authenticity that will build respect but avoid the usual ‘marketing spin’. As we've played an active part in the green movement since the early days, we understand the many different views held by different groups and the willingness from some quarters to take companies to task. The demand for green also demands a new transparency and honesty, and we're able to guide our clients through this changing landscape to ensure their sustainability stories spark respect and action from the people they want to reach.
