To bid or not to bid, that is the question? A bid is like a very tempting pot of gold at the end of the rainbow and I often hear my clients describe them as a “Must Win” opportunity. The tenders may well be in the “sweet spot” of your business plan but what turns that “Must Win” into a “Can Win”? Bids take time, resource, insights and planning. It is important that you have your bid strategy in place before you invest time and money into bidding. This session is designed to give you a framework to use when looking to apply for tenders. It will take you through 3 stages of Positioning, Pursing and Proposing and help you decided if you should bid or not bid. And if you do proceed, how do you make it winning bid.
The session will include:
- Getting ready for a bid
- Key Stakeholders and Influencers
- Customer Hot Buttons
- Competitors Bid Matrix: Strengths/ Weaknesses and customers perceptions
- To bid or not to bid?
- What are your USP's
- What do we need to mitigate or ghost with regards to competitors bid
- Creation of Theme Statements
- Creation of 3-4 Key Hot Buttons for executive summary
- What to do when the tender is released
- Answer the question
Writing techniques & Storyboard
If you would require special assistance in the event of an emergency for any reason, please let us know so we can make any necessary arrangements by calling us on 0800 917 9326 or emailing firstname.lastname@example.org.
Our events are fully funded and open to all local businesses, however you will need to complete our registration and enrolment forms in order to participate. Visit our website to complete this online before attending or alternatively, please turn up to your chosen event 15 minutes early to finalise in person.
About the speaker - Claire Hogan, Senior Marketing Advisor
Claire joins the GetSet East of England team with 27 years of experience in corporate communications, specialising in helping clients communicate in the most effective way to deliver outstanding results. This includes a range of services from strategic workshops to creative campaigns, ensuring there is a clarity in both the writing and the visual presentation of client’s propositions, so that that messaging is heard above the white noise of today’s global platforms.
Working globally as a senior consultant she also has experience providing a niche service in Bid Marketing, with a range of subtle elements to ensure clients win both the customer’s hearts and minds. Having owned her own agency in Dubai she also understands the challenges of running a business and the many hats you need to wear to create a successful business.